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x remove Combined Degree: Health Communication B.A., B.S. and Communications, M.S. x remove Data Science and Analytics, M.S.
Credits Required
144
36
Format
Face To Face
Face To Face
Location

All undergraduate students begin their academic career at Grand Valley's Allendale Campus; classes for graduate students in this major meet downtown on the Robert C. Pew Grand Rapids Campus.

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Classes for graduate students in this major meet downtown on the Robert C. Pew Grand Rapids Campus.

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Coursework

Students accepted into the program may take up to four, three-credit graduate-level communication courses for a total of 12 credits their senior year. Taken in lieu of free electives, they will count toward the fulfillment of requirements for both their baccalaureate and graduate degrees.

  • COM 600
  • COM 634
  • COM 620
  • COM 642
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The program consists of:

  • Four classes in computer information systems
  • Four classes in statistics
  • Three professional science classes, including an internship
  • One elective course

Students are expected to complete field experiences and collaborative assignments and projects.

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Career Options

The program is designed to enhance effectiveness and leadership skills central to various applications of professional communication in fields such as advertising, broadcasting, public relations, media, health communication, and research.

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Students will go on to have successful careers in:

  • Finance and insurance
  • Knowledge storage and retrieval
  • Marketing
  • National security
  • Political science and polling
  • Public transportation and safety
  • Science and analytics
  • Social media analytics
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Application Deadline
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Skills Employers Want

The M.S. in Communications degree at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Strategic Planning
  • New Product Development
  • Forecasting
  • Business Development
  • Product Management
  • Public Relations
  • Marketing Strategies
  • Budgeting
  • Customer Relationship Management
  • Marketing Communications

Source: EMSI, 2022

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The M.S. in Data Science and Analytics at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual data science job postings.

  • SQL Programming
  • Business Intelligence
  • Strategic Planning
  • Project Management
  • Agile Software Development
  • Dashboard
  • Business Analytics
  • Data Management
  • Big Data

EMSI: Source, 2022

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