Ch. 7 University Relations Division
The University Relations Division is responsible for the university's internal and external communications. Its objectives are: (1) to promote Grand Valley State University with its various constituencies; (2) to maintain a flow of information about the university to its various publics; (3) to seek the support and understanding of those publics for the university's programs; (4) to assist those who recruit students and those who solicit funds for the operation of all of the university's programs.
This office is responsible for internal and external, written and oral, communication pertaining to all areas involving the institution, policies, and procedures with special attention paid to those that reflect the image of the institution to the community, employees, and students. The University News and Information Services office maintains the university's news bureau; has principal responsibility for dealing with media inquiry; coordinates the creation of official university news publications; and coordinates and maintains the external affairs components of the website.
2. Government Relations
The Division of University Relations is responsible for liaison between the university and the state and federal governments, their committees, agencies, and departments. The activities of the university's contracted government relations vendors are supervised by this office. Responsibilities for state relations include preparation and presentation of all information and documents pertaining to annual budgets, program provisions, coordination of capital outlay projects and keeping the institution informed about pending legislation and changes affecting the institution and its constituency on the state level. The office assists in coordinating and bringing visitors to campus.
Responsibilities for federal relations include the liaison between public and private agencies at the national level to aid in seeking monies to promote, develop, and supplement the university's educational programs through major proposals; and, to keep the institution informed and responding to legislative actions in Congress which may affect the university, its employees, and its constituency. This office is also responsible for the preparation of the necessary documents to support, develop, and further the educational and research programs of the institution and, in some cases, for the betterment of the surrounding community.
This office is responsible for the management, operation, programming and maintenance of the university's public television and radio stations (WGVU AM-FM-TV; WGVK-TV; WGVS AM-FM).
These noncommercial educational radio and television outlets are licensed to the Board of Trustees of Grand Valley State University. The stations provide a broad range of programming to service the educational, entertainment and informational requirements within the range of the stations' signals. In addition, the stations provide a practical laboratory for students with career goals in the media, jointly supervised by the academic guidance of the faculty of the College of Liberal Arts and Sciences (revised December 3, 2003) and the direction of broadcasting professionals.
4. Institutional Marketing
This office is responsible for conveying a clear, research-based message about the university and what it offers based upon the university's mission, vision and strategic goals through the: design and implementation of an integrated marketing plan; development of publications and other visual materials; advertising; development and licensing of university images and logos; and, the university Web site.
Page last modified March 17, 2011