Twenty-two Spectrum Health high-performing professionals recently spent two days in Executive MBA program “immersion.” Students were oriented to the EMBA with an introduction to the Seidman faculty and curriculum, team-building, and personal assessment. They celebrated the launch of the program with Grand Valley and Spectrum Health leadership over lunch and a nationally recognized motivational speaker.
Beyond the development of business acumen, the EMBA focuses on the application of learning to professional responsibilities and personal development. Perhaps the highlight of the students’ initial meeting was a two-hour stint at Kids Food Basket, where together they made peanut butter sandwiches and assembled sack dinners to be distributed to needy Grand Rapids children.
Current data and cases specific to Spectrum Health customize the EMBA curriculum for the Spectrum Health cohort. Bringing it all home, however, are “Connect to Purpose” events, which reinforce the health care system’s commitment to the broader community. Kids Food Basket provides free sack suppers to 6,000 needy children each day, and it is not coincidental that 46% of Spectrum Health visits are from patients billed to standard Medicaid insurance.
It is highly likely that a number of Helen DeVos Children’s Hospital patients have been or will be provided peanut butter sandwich dinners made by Kids Food Basket volunteers, possibly even these EMBA students. This connection to purpose is one of the true customizing dimensions of the Seidman EMBA that currently serves Spectrum Health professionals.