Marketing Department Research

Benet, Suzeanne (Associate Professor)

Conference Proceedings

Conference Proceeding (Published)
Benet, S., Kraft, F. (2006). How to Study Consumer Response to Environmental Tobacco Smoke Without Getting Sued" (vol. 37, pp. 31561-31566). Decision Sciences Institute.
Conference Proceeding (Published)
Benet, S. (2006). Another Look at the Effects of Background Music on Persuasion (pp. 197-203). Charleston, SC: Atlantic Marketing Association.

Cotter, Michael (Associate Professor)

Other Intellectual Contributions

Article, Academic Journal (Published)
Cotter, M., Henley, J. A., Nichols, K. M. (2006). College Student Salary Demands for a Military Hitch: A Potential Solution to the Military Recruiting Shortfall. Marketing Management Journal, 16(2), pp. 137-146.
Article, Academic Journal (Published)
Henley, J. A., Cotter, M. J., Herrington, J. D. (2004). Quality and Pricing in the Hotel Industry: The Mobil 'Star' and Hotel Pricing Behavior. International Journal of Hospitality & Tourism Administration, 5(4), 53-65.
Article, Academic Journal (Published)
Cotter, M., Herrington, J. Duncan, Henley, J. A. (2004). The Importance of Consumer Guide Information to Management: The Mobil 'Check' and Hotel Pricing Behavior. Tourism Analysis: An Interdisciplinary Journal, 9(3), 197-205.
Article, Professional Journal (Published)
Henley, J. A., Cotter, M. (2004). Pressurized Zero-Sum Game Negotiation Outcomes. Marketing Management Journal, 14(2), 148-157.
Article, Academic Journal (Published)
Henley, J. A., Cotter, M. J., White, C. S. (2003). Vizcaino Versus Microsoft's Impact on the Future of Short-Term and Permatemp Contingent Employment in Marketing: An Agency Theory Perspective. Marketing Management Journal, 13(2), 132-142.

Emden, Zeynep (Assistant Professor)

Other Intellectual Contributions

Article, Academic Journal (Published)
Emden, Z., Calantone, R. J., Droge, C. (2006). Collaborative Product Development: Selecting the Partner with a Maximum Potential to Crate Value. Journal of Product Innovation Management, 23(4), 330-341.
Article, Academic Journal (Published)
Emden, Z., Yaprak, A., Cavusgil, S. Tamer (2005). Learning From Experience: Antecedents and Performance Implications in the Context of International Alliances. Journal of Business Research, 58(7).

Good, David J. (Professor)

Conference Proceedings

Conference Proceeding (Published)
Rumery, J., Good, D. (2006). Technology as a Low Resource Marketing Initiative for Entrepreneurship. UIC Research Symposium.
Conference Proceeding (Published)
Good, D., Schwepker, C. (2005). An Exploratory Study of the Relationship Between Sales Manager Goals, Professional Commitment, and Ethical Behavior in the Salesforce. National Conference in Sales Management.
Conference Proceeding (Published)
Good, D., Schwepker, C. (2004). Exploring the Relationships Between Salesforce Customer Orientation, Relationship Development Assessment and Behavior Control. National Conference in Sales Management.

Other Intellectual Contributions

Article, Academic Journal (Published)
Good, D., Schwepker, C. H. (2007). Sales Management's Influence on Employment and Training in Developing an Ethical Sales Force. Journal of Personal Selling & Sales Management, XXVII(4), 325-339.
Article, Professional Journal (Published)
Good, D., Schwepker, C. (2007). Sales Management's Influence on Employment and Training in Developing an Ethical Salesforce. Journal of Personal Selling & Sales Management.
Article, Academic Journal (Published)
Good, D., Schwepker, C. H. (2007). Exploring the Relationships Among Sales Manager Goals, Ethical Behavior and Professional Commitment in the Salesforce: Implications for Forging Customer Relationships. Journal of Relationship Marketing, 6(1).
Article, Academic Journal (Published)
Good, D., Schultz, R. J. (2005). The Emerging Role of the 'Sales Technologist'. Southern Business Review, 30(2), 11-19.
Article, Academic Journal (Published)
Good, D., Stone, R. W. (2004). Measuring Entrepreneurial Orientation in an Individualized Technology Context. Journal of Business and Entrepreneurship, 16(2), 1-22.
Article, Academic Journal (Published)
Good, D., Schwepker, C. (2004). Understanding Sales Quotas: An Exploratory Investigation of Consequences of Failure. Journal of Business and Industrial Marketing, 19(1), 39-48.
Article, Academic Journal (Published)
Good, D., Schultz, R. J. (2004). Retrospective of: A Need for the Revitalization of Indicants of Performance in the Marketing Organization. Journal of Marketing Theory and Practice, 12, 43-48.
Article, Academic Journal (Published)
Good, D., Schwepker, C. (2004). Sales Management Practices: The Impact of Ethics on Customer Orientation, Employment, and Performance. Marketing Management Journal, 14(2), 134-147.
Article, Academic Journal (Published)
Good, D., Schwepker, C. (2004). Marketing Control and Salesforce Customer Orientation. Journal of Personal Selling & Sales Management, 24(3), 167-169.

Kraft, Frederic B. (Professor)

Conference Proceedings

Conference Proceeding (Published)
Benet, S., Kraft, F. (2006). How to Study Consumer Response to Environmental Tobacco Smoke Without Getting Sued" (vol. 37, pp. 31561-31566). Decision Sciences Institute.
Conference Proceeding (Published)
Kraft, F., Porter, S. S., Claycomb, C. (2005). The State of Wellness of the Salesperson Wellness Lifestyle Scale: An Examination of the Scale's research Fitness. Miami, FL: Proceedings of the National Conference in Sales Management.
Conference Proceeding (Published)
Kraft, F., Porter, S. S., Claycomb, C. (2004). An Exploratory Investigation of a Salesperson Wellness Lifestyle. Reno, NV: Proceedings of the National Conference in Sales Management.

Other Intellectual Contributions

Book (Published)
Kraft, F. (2005). Consumers: The Theoretical Foundations of Online Behavior. Mahwah, NJ: The Handbook of Human Factors in Web Design.
Article, Academic Journal (Published)
Kraft, F., Porter, S. S., Claycomb, C. (2003). The Practice of a Wellness Lifestyle in a Selling Environment: A Conceptual Exploration. Journal of Personal Selling and Sales Management, 23(3), 191-204.

Lane, Paul (Professor)

Conference Proceedings

Conference Proceeding (Published)
Lane, P., Farris, J. P. Better New Product Ideas Through Better Screening Pedagogy: The Evolution of Revolution. MIdwest Marketing Assoication 2007.
Conference Proceeding (Published)
Lane, P., Farris, J. P. (2007). An Interdisciplinary Approach to Complex Design Projects (pp. 9). ASEE.
Conference Proceeding (Published)
Lane, P., Farris, J. (2006). One Project, Many Disciplines; One Project, Many Groups. Building Interest and Innovation Across the University. Marketing Management Association, 11th Annual Fall Educators' Conference.
Conference Proceeding (Published)
Lane, P., Kussmaul, C., Farris, J. (2006). Towards the Development of a General Model for Enabling Entrepreneurship Across the Curriculum: Where Do You Fit?. Tuscon, AZ: U.S. Association of Small Business Entrepreneurs (USASBE) Conference.
Conference Proceeding (Published)
Lane, P., Farris, J. P., Cliff, K. (2006). "Towards the Development of a General Model for Enabling Entrepreneurhsip Across the Curriculum: Where do you Fit". USSABE 2006 Proceedings.
Conference Proceeding (Published)
Lane, P., Farris, Lane (2005). "WIP" Teaching Opportunity Identification. Indianapolis, IN: FIE Proceedings.
Conference Proceeding (Published)
Lane, P., Farris, J. (2005). Walking the Walk and Talking the Talk. Kansas City, MO: MMA.
Conference Proceeding (Published)
Lane, P. (2005). Reality Learning: Teaching Higher on Blooms Taxonomy. ASEE Proceedings.
Conference Proceeding (Published)
Lane, P., Farris, J., Jewel, G., Sanchez-Rojas, E., Seley, B. (2005). Entrepreneurship Learning Across the Curriculum. Indian Wells, CA: U.S. Association of Small Business Entrepreneurs (USASBE) Conference.
Conference Proceeding (Published)
Levenburg, N., Lane, P., Farris, J. (2004). Technology Ignites Classroom Learning. Proceedings, Annual Conference of the Society for Marketing Advances.
Conference Proceeding (Published)
Lane, P. (2004). Synergistic Power of Multi-Disciplinary Teams. Maui, HI: Academy of Creativity and Innovation Conference.
Conference Proceeding (Published)
Lane, P. (2004). Managing Cross-Functional Teams (pp. 1-5). Ann Arbor, MI: Integrating Practice into Engineering Education Proceedings.
Conference Proceeding (Published)
Lane, P. (2004). Designing Entrepreneurship: Vision and Mission for NBE Entrepreneurship Minor. Academy of Business Administration Internationsl Conference.
Conference Proceeding (Published)
Levenburg, N., Farris, J., Lane, P. (2004). In Search of Innovators in the University Community. Proceedings of the American Society for Engineering Education (ASEE) Annual Conference.
Conference Proceeding (Published)
Lane, P. (2004). Marketing Enhances Engineering Innovation. Salt Lake City, UT: American Society of Engineering Innovation.
Conference Proceeding (Published)
Lane, P. (2004). Adventures in Team Teaching (pp. 80-84). Chicago, IL: Marketing Management Association.
Conference Proceeding (Published)
Lane, P. (2004). Graduate Students Teach Faculty the Benefit of E-commerce in the New Product Development Process. Marketing Management Association.
Conference Proceeding (Published)
Lane, P., Farris, J. (2004). Engineering Entrepreneurs Across the University. San Jose, CA: National Collegiate Inventors and Innovators Alliance.
Conference Proceeding (Published)
Lane, P., Farris, J. (2004). Aiding and Abetting Corporate Entrepreneurship (pp. 8). Dalas, TX: 18th Annual USASBE National Conference Proceedings.
Conference Proceeding (Published)
Lane, P., Farris, J. (2003). Engineering Adds Insight to Marketing Innovations. Madrid: Best Paper Proceedings.
Conference Proceeding (Published)
Levenburg, N., Lane, P. (2003). Beyond the Business School: An Interdisciplinary Examination of Interest in Entrepreneurship (2nd ed., vol. 5, pp. 16-18). Las Vegas, NV: Academy of Entrepreneurship Proceedings.
Conference Proceeding (Published)
Levenburg, N., Lane, P., Magal, S., Farris, J. (2003). Interdisciplinary Team Teaching: Tribulations...and Triumphs! (pp. 14). Proceedings, Marketing Management Association Fall Educators' Conference.

Other Intellectual Contributions

Article, Academic Journal (Published)
Levenburg, N., Lane, P., Schwarz, T. (2006). Interdisciplinary Dimensions in Entrepreneurship. Journal of Education for Business, 81(5), 275-281.

Pope, Jennifer A. (Assistant Professor)

Conference Proceedings

Conference Proceeding (Published)
Pope, J. A., Chapa, S., Hausman, A. (2004). Joint Venture Dissolution in Developed and Less Developed Countries: Exploring Political Stability and Types of Termination. Academy of Marketing Science.
Conference Proceeding (Published)
Chapa, S., Minor, M., Pope, J. A. (2003). The Effect of Gender on Gendered TV Advertising of Neutral Products: A Bi-Cultural Investigation. American Marketing Association Summer Educator's Conference.
Conference Proceeding (Published)
Pope, J. A. (2003). Breaking Up is Hard to Do: The Disolution of Business Relationships in the Global Marketplace. American Marketing Association, Summer Educator's Conference.

Other Intellectual Contributions

Article, Academic Journal (Published)
Lowen, A., Pope, J. A. (2008). A Survival Analysis of IJV Dissolution. Journal of Business and Economic Studies, 14(1), 62-80.
Article, Academic Journal (Published)
Pope, J. A., Pope, J. A. (2006). Plant Supply Logistics: Balancing Delivery and Stockout Costs. Journal of Transportation Management, 17(1).
Article, Public or Trade Journal (Published)
Pope, J. A., Chapa, S. (2006). The Effects of Political and Economic Development on IJV Relationship Dissolution. International Journal of Business Disciplines, 17(1).
Article, Public or Trade Journal (Published)
Pope, J. A., Pope, J. A. (2004). Developing Advertising for the New Chinese Market. Journal of International Business and Entrepreneurship Development, 2(2), 84-89.
Article, Public or Trade Journal (Published)
Pope, J. A., Green, W. E. (2003). Developing a Model of Entrepreneurship Style. Journal of Small Business and Entrepreneurship, 15(1), 64-73.

Robideaux, Douglas (Associate Professor)

Conference Proceedings

Conference Proceeding (Published)
Robideaux, D. (2006). "Implementing a Means-End Laddering Project for an Undergraduate Consumer Behavior Class" (vol. 22, pp. 444-450). Atlantic Marketing Association.
Conference Proceeding (Published)
Taylor, J., Robideaux, D., Jackson, G. C. (2003). Border Related Costs Attributable to U.S.-Canadian Border Crossings (1st ed., vol. 38, pp. 228-242). Ottawa, Ontario: Proceedings of the 38th Annual Canadian Transportation Research Forum.
Conference Proceeding (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2003). The U.S.-Canada Border and Transit Time Costs (44th ed., pp. 1- 28). Washington D.C.: Proceedings of the 44th Annual Transportation Research Forum.

Other Intellectual Contributions

Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2004). Costs Of The U.S.-Canada Border. Research in Global Strategic Management: North American Economic and Financial Integration, 10(1), 283-298.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2004). U.S.-Canada Transportation and Logistics: Border Impacts and Costs, Causes and Possible Solutions. Transportation Journal, 43(2), 5-21.
Article, Academic Journal (Published)
Robideaux, D. (2004). A Longitudinal Examination of Negative Political Advertising and Ad Attitude: A North American Example. Journal of Marketing Communications, Vol. 10(No. 3), pp. 213 - 224.
Article, Academic Journal (Published)
Robideaux, D. (2004). Political Affiliation and the Ad Attitude of Negative Political Advertising: A Longitudinal Examination. Marketing Management Journal, 14(1), 153-162.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2003). The U.S.-Canada Border: Transportation and Logistics Costs and Long Term Policy Options. Journal of Transportation Law, Logistics, and Policy, Vol. 71(No. 1), pp. 20-39.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J. (2003). Canada-U.S. Border Cost Impacts and Their Implications for Border Management Strategy. Horizons, 6(3), 47-50.
News Article in GVSU publication (Published)
Robideaux, D. (2003). A Sea of Blue (pp. 5). Seidman Update.
Monograph (Published)
Taylor, J., Robideaux, D., Jackson, G. C. (2003). The U.S.-Canada Border: The Impacts of Transit Time, Uncertainty and Other Border Related Costs (pp. 1-216). Lansing, MI:.

Rudolph, Bennett (Professor)

Conference Proceedings

Conference Proceeding (Published)
Rudolph, B., Chistopher, N. (2006). The Business and Insitutional Furniture Manufacturers Association International (BIFMA) (vol. 4, pp. 6). Hong Kong, China: The University of Hong Kong.

Other Intellectual Contributions

Article, Public or Trade Journal (Published)
Rudolph, B., Klippel, R. Eugene (2004). Unlimited Bundled Fixed Pricing Plan vs Individual Component Pricing for Service Marketers. Academy of Business Administration, 315-317.

Rumery, John (Instructor)

Conference Proceedings

Conference Proceeding (Published)
Rumery, J., Good, D. (2006). Technology as a Low Resource Marketing Initiative for Entrepreneurship. UIC Research Symposium.

Smith, William (Adjunct Faculty)

Other Intellectual Contributions

Professional Paper (Published)
Smith, W. Capital Budgeting for the Manufacturer.

Taylor, John C. (Associate Professor)

Conference Proceedings

Conference Proceeding (Published)
Taylor, J. (2007). Proceedings of the 15th Annual International Conference on Aquatic Invasive Species (1st ed., vol. 15, pp. 41). Amsterdam: Institute for Inland Water Management.
Conference Proceeding (Published)
Taylor, J. (2007). 50th Annual Conference Proceedings on great Lakes Research: Past, Present, and Future (1st ed., vol. 50, pp. 195). State College, Pennsylvania: International Association of Great Lakes Researchers.
Conference Proceeding (Published)
Taylor, J. (2005). U.S.-Canada Border Costs and Future Research Needs (pp. 1 (electronic)). Bellingham, Washington: Summary Proceedings of the Conference on Border Security and Canada-US Integration: Toward a Research Policy Agenda.
Conference Proceeding (Published)
Taylor, J., Robideaux, D., Jackson, G. C. (2003). Border Related Costs Attributable to U.S.-Canadian Border Crossings (1st ed., vol. 38, pp. 228-242). Ottawa, Ontario: Proceedings of the 38th Annual Canadian Transportation Research Forum.
Conference Proceeding (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2003). The U.S.-Canada Border and Transit Time Costs (44th ed., pp. 1- 28). Washington D.C.: Proceedings of the 44th Annual Transportation Research Forum.

Other Intellectual Contributions

Monograph (Published)
Taylor, J. (2007). Ocean Shipping in the Great Lakes: An Analysis of Issues (pp. 1-48).
Monograph (Published)
Taylor, J. (2007). Michigan Highway Funding: Analysis and Recommendations (pp. 1-95). Midland, Michigan: Mackinac Center for Public Policy.
Op-Ed (Published)
Taylor, J. (2007). Pivotal Fork in Road for State's Highways (pp. A10). Grand Rapids, Michigan: Grand Rapids Press.
Op-Ed (Published)
Taylor, J. (2007). Improve Roads or Detour State's Future (pp. 8A). Detroit, Michigan: Detroit Free Press.
Op-Ed (Published)
Taylor, J. (2006). Data Drove Study's Conclusions on Lakes (pp. 17). Detroit, Michigan: Crain's Detroit Business.
Monograph (Published)
Taylor, J., Roach, J. L. (2005). Ocean Shipping in the Great Lakes: Transportation Cost Increases That Would Result From A Cessation of Ocean Vessel Shipping (pp. 1-89). Lansing, MI: The Joyce Foundation.
Article, Academic Journal (Published)
Taylor, J., Fawcett, S. E., Jackson, G. C. (2004). Catalog Retailer In-Stock Performance: An Assessment of Customer Service Levels. Journal of Business Logistics, 25(2), 119-138.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2004). Costs Of The U.S.-Canada Border. Research in Global Strategic Management: North American Economic and Financial Integration, 10(1), 283-298.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2004). U.S.-Canada Transportation and Logistics: Border Impacts and Costs, Causes and Possible Solutions. Transportation Journal, 43(2), 5-21.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J., Jackson, G. C. (2003). The U.S.-Canada Border: Transportation and Logistics Costs and Long Term Policy Options. Journal of Transportation Law, Logistics, and Policy, Vol. 71(No. 1), pp. 20-39.
Article, Academic Journal (Published)
Robideaux, D., Taylor, J. (2003). Canada-U.S. Border Cost Impacts and Their Implications for Border Management Strategy. Horizons, 6(3), 47-50.
Monograph (Published)
Taylor, J., Robideaux, D., Jackson, G. C. (2003). The U.S.-Canada Border: The Impacts of Transit Time, Uncertainty and Other Border Related Costs (pp. 1-216). Lansing, MI:.

Wolter, James (Professor)

Conference Proceedings

Conference Proceeding (Published)
Wolter, J., Rutledge, D. (2005). The Short Term Effect of J.D. Powers Quality Ratings on Market Share in U.S. New Vehicle Automotive Sales. Chicago, IL: Midwest Marketing Association Proceedings.
Conference Proceeding (Published)
Wolter, J. (2004). Quality, Productivity, and Profits: Some Anecdotal Evidence from the U.S. Automotive Markets. Chicago, IL: Midwest Marketing Association Proceedings.
Conference Proceeding (Published)
Wolter, J., Rutledge, D. (2003). Direct and Indirect Approaches to Competitive Strategy. Chicago, IL: Midwest Business Administration Association.

Other Intellectual Contributions

Article, Academic Journal (Published)
Wolter, J. (2006). Is a Hydrogen Powered Vehicle in Your Future?. Grand Rapids Business Journal.

Page last modified November 15, 2012