Businesses turn to local universities for customized degree programs

Date: October 28, 2013

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

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Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

- See more at: http://mibiz.com/item/21045-businesses-turn-to-local-universities-for-customize#sthash.00GobgoU.dpuf

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

- See more at: http://mibiz.com/item/21045-businesses-turn-to-local-universities-for-customize#sthash.00GobgoU.dpuf

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

- See more at: http://mibiz.com/item/21045-businesses-turn-to-local-universities-for-customize#sthash.00GobgoU.dpuf

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

- See more at: http://mibiz.com/item/21045-businesses-turn-to-local-universities-for-customize#sthash.00GobgoU.dpuf

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

“We’re looking at this opportunity, and hopefully other opportunities, for us to get into this space,” said Sri Sundaram, associate dean of the Seidman College of Business. “We have the flexibility and the nimbleness to adapt to what the needs are going to be.”

The GVSU/Spectrum Health partnership is the latest example of how colleges and universities in West Michigan now work more closely with businesses and are willing to tailor their academic programming when needed or asked.

Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers, Sundaram said. In this instance, it’s forming an academic program to address a large West Michigan employer’s need in executive leadership development, an issue that many CEOs have identified as a top priority.

“Going forward, … you’re going to see the business model and the education model changing in ways for more and more partnerships with corporate partners,” Sundaram said. “Partnering and meeting the needs of the business community is going to be a critical part of our approach in the future.”

- See more at: http://mibiz.com/item/21045-businesses-turn-to-local-universities-for-customize#sthash.00GobgoU.dpuf

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