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International Relations through a business perspective

Luis Felipe

Experience Information

Employer: adidas AG
Job Title: Marketing Activations Western Europe Intern
Major: International Relations
Received Credit?: Yes
Paid?: Yes

Description of the Organization

A company rich in history and drive, adidas represents itself as a world leader in the sports industry. Working for a multinational corporation has allowed me to see how business and the legalities of the process, are orchestrated outside the borders of its home-base: Germany. It fosters strict attention to the consumer through performance and style of the product to a high degree. As such, we require detail implementation of marketing projects to be orchestrated in international contexts.

Description of the Tasks/Projects Completed

- CRM system input given - Mass communication responsibility (international) - Input in specific project requirements- including legal - Development of automated communication tools - ROI analysis

Skills/Knowledge Gained Through The Experience

- Project management organization - Multi-departmental cooperation - Detail focused work - Photoshop, CMS and other program knowledge - Intercultural communication - ROI, KPI and other forms to statistically analyze profitability of initiatives - Teamwork experience

Favorite Part of the Experience

Having the opportunity to relate with other international and intercultural minded people, has truly been a gift that is not always possible back home. I cherish cultural differences and learned to analyse problems through different perspectives. Clearly, if it were not for working here, it would be difficult to achieve such caliber on how to think interculturally: a true advantage and unique experience.

How the Experience Influenced Future Career Goals

I understand the difficulties that companies of this magnitude and scope face on an international level. Being able to take part in projects that required this level of thought has truly allowed me to explore my potential in a similar world. Being an International Business, Marketing Sales and International Relations triple major, I clearly aligned myself to meet such demands in an evermore globalized world. This internship has set the path in the circles that I will need to be apart of as I strive to be another international player.

All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of GVSU.

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