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Logo Dos and Dont's
Marketing Messages
Boilerplate copy
Campus maps
Campus signage
Directions
Mission statement
Email newsletters
Letterhead and forms
Memos and fax cover sheets
Print newsletters
Powerpoint templates
Social media
Boilerplate Copy
For publications, use the approved copy provided below to briefly summarize the university.
(126 words)
Grand Valley State University, established in 1960, is a four-year public university. It attracts nearly 25,000 students with its high-quality programs and state-of-the-art facilities. Grand Valley provides a fully accredited liberal undergraduate and graduate education and has campuses in Allendale, Grand Rapids, and Holland, and regional centers in Muskegon and Traverse City. Grand Valley is a comprehensive university, serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 82 undergraduate and 30 graduate degree programs. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships. Grand Valley employs more than 2,000 people and is committed to providing a fair and equitable environment for the continued success of all.
(111 words)
Grand Valley State University is a four-year public university. It attracts nearly 25,000 students with high-quality programs and state-of-the-art facilities. Grand Valley is a comprehensive university, serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 82 undergraduate and 30 graduate degree programs from campuses in Allendale, Grand Rapids, and Holland, and from regional centers in Muskegon and Traverse City. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships. Grand Valley employs more than 2,000 people and is committed to providing a fair and equitable environment for the continued success of all.
(82 words)
Grand Valley State University attracts nearly 25,000 students with high-quality programs and state-of-the-art facilities. Grand Valley is a comprehensive university serving students from all 83 Michigan counties and dozens of other states and foreign countries. Grand Valley offers 82 undergraduate and 30 graduate degree programs from campuses in Allendale, Grand Rapids, and Holland, and from regional centers in Muskegon and Traverse City. The university is dedicated to individual student achievement, going beyond the traditional classroom experience, with research opportunities and business partnerships.
Campus maps
Campus maps are updated and coordinated by Institutional Marketing. PDFs of current maps for all Grand Valley campuses and regional centers are available at www.gvsu.edu/maps/. For changes to a map, please contact Bryan Bickford in Institutional Marketing at (616) 331-2525.
Campus signage
Production and installation of campus signage and displays are arranged by Facilities Planning through external vendors. Outside vendors are also contracted for name tags, vehicle decals, uniforms, etc. Refer to the Planning and Design Standards Manual for the requirements.
Directions
Driving directions and parking information for the Allendale and Robert C. Pew Grand Rapids Campuses are available at www.gvsu.edu/maps/. Additional parking information is available from the Department of Public Safety.
Mission statement
Grand Valley State University educates students to shape their lives, their professions, and their societies. The university contributes to the enrichment of society through excellent teaching, active scholarship, and public service.
When incorporating the university mission statement into marketing communications use: "Educating students to shape their lives, their professions, and their societies."
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