How Can I Use Grand Valley's Logo Correctly?

Primary Logo

Grand Valley’s primary logo or signature consists of the “Circle G” (logomark) and the words “Grand Valley State University” (logotype).

GVSU's primary logo

 

Logomark

The “Circle G” logomark may be used alone only when the complete primary logo (logomark and logotype), as referenced above, is used somewhere else on the piece. The logomark must not be altered or used as part of a logo or design.

example of acceptable logo usage

 

Logotype

The logotype may not be used without the logomark. The logotype may only appear as a part of the complete logo. Never use the Grand Valley State University logo in any form in a line of text. See the typography section for suggested complementary fonts. Replicating the logotype in a different font may not be attempted.

Example of unacceptable logo usage

Example of unacceptable logotype usage

 

Single-line Version

The single-line version of the Grand Valley logo (logomark and logotype) may be used only when the markleft or marktop versions of the Grand Valley logo do not work in a design or space is otherwise severely limited (such as on pens, etc.). The same usage rules apply to the single-line logo as the marktop or markleft logos as outlined on this page.

Example of single-line logo

 

Logo Display Requirements

Grand Valley State University should be clearly and prominently displayed on the front of each communications piece with a primary Grand Valley logo as identified in this guide.

Although the logo can be resized, it should not be distorted or altered. The logo should not be placed where a hole-punch or binding may interfere with it. The website address should also be displayed as often as possible.

Example:

Example of a brochure cover using GVSU's logo

 
 

Official Colors

Color is a very important element in recall and recognition of the university brand. That is why it is important to match Grand Valley's colors as closely as possible in print or on the Web.

GVSU colors: Pantone 301C, black, white

 

OR

CMYK: 100-45-0-26

OR

RGB: R 0 G 101 B 164

OR

Hexadecimal (Web): #0065a4

Logo Colors

The logo must be one of the following:

  • All black
  • Two-color (logo must have the logomark appear in blue and the logotype appear in black)
  • All blue (PMS 301) or (CMYK 100-45-0-26)
  • White reversed out of a dark color

black GVSU logo, black and blue GVSU logo

blue GVSU logo, white GVSU logo

 

When using colored paper, be sure to make the logo PMS 301 blue, black, or white — the color of the paper cannot serve as a color in the logo.

unacceptable logo color example

 

Follow these instructions to use the appropriate blue color in PowerPoint or Word:

  1. Select the toolbox button from your toolbar
  2. Click on the formatting palette (the icon on the top left)
  3. Highlight whatever you wish to change the color of in the document
  4. Select “Font color” or other appropriate color tool from the formatting palette
  5. Choose “More colors...” button (with color wheel on the left side)
  6. Choose “Color Sliders” icon (red and green horizontal bars on top of each other) from top of Colors toolbox
  7. Choose ”CMYK Sliders” from dropdown box (default is “Gray scale slider”)
  8. Enter the 100 for Cyan, 45 for Magenta, 0 for Yellow, and 26 for Black.
  9. Click OK

Dimension Standards

The logo (which consists of the logomark plus logotype) must measure at least 1.25 inches wide for the markleft logo, 1 inch wide for the marktop logo, and 2 inches wide for the single-line logo. Always provide space around the logo, free of typography, graphics, or other distracting elements.

logo dimensions example

 
 

Do not change the proportions of the logo or otherwise distort the logo.

example of unacceptable logo dimensions

 

With Other Logos

When using the Grand Valley logo in conjunction with other logos, please call Institutional Marketing for consultation at (616) 331-2525.

Adding a Web Address

Unique Grand Valley Web addresses may be added beneath logos for individual departments, centers, colleges, or schools (see section below). Do not alter or add extensions to the Web address on primary logos that already include the university website.

When adding a Web address, it should appear in a sans-serif typeface (preferably Gill Sans) and should be 1/2 the height of the letter “Y” in the word “VALLEY”. The Web address should be centered under the logotype. As a rule of thumb, the space between the bottom of the department or center name and the top of the "www" in the Web address should also be about 1/2 the height of the letter "Y" in the word "VALLEY".

Example:

web address logo example

 
 

Logos for Individual Colleges, Schools, Centers, or Departments

Grand Valley State University is our core brand. Considering every college, division, academic program, and unit that exists at the university does so because of Grand Valley, there is only one logo that brands all of us, and that is Grand Valley State University. Non-core-brand logos, meaning anything other than the official university logos, are not acceptable in university communications.

The name of the university is the dominate identifier in all logos; everything else is subordinate. Departments, academic programs, colleges, or other units may request a combination logo in which the unit name is included under the university logotype.

Here are examples:

GVSU University Libraries and CLAS logos

 

You may request a combination logo package for your college, school, center, or department by contacting Institutional Marketing at (616) 331-2525 or identity@gvsu.edu.

University Seal

Use of the university seal is by permission of the Office of the President only.

Please call (616) 331-2100.

University Seal

 
 

Trademarked Items Commercially Printed or Resold

If you are applying any logos or wordmarks registered for trademark by Grand Valley State University (i.e., anything on this logo download page) to items that will be commercially printed or resold, your vendor must become licensed through Licensing Resource Group

These vendors have already been licensed.