Logo / Identity Guide
Using and Downloading a Logo
Please review these guidelines to help you use the logo correctly. After you have reviewed the standards, proceed to the logo download page by clicking the graphic on the right.
Grand Valley's primary logo
Single-line version of the Grand Valley logo
Logo display requirements
Using the logo in conjunction with other logos
Adding a Web address to the logo
Logos for individual colleges, schools, centers, or departments
Logoed items that will be commercially printed or resold
Grand Valley’s primary logo or signature consists of the “Circle G” (logomark) and the words “Grand Valley State University” (logotype).
The “Circle G” logomark may be used alone only when the complete primary logo (logomark and logotype), as referenced above, is used somewhere else on the piece. The logomark must not be altered or used as part of a logo or design.
The logotype may not be used without the logomark. The logotype may only appear as a part of the complete logo. Never use the Grand Valley State University logo in any form in a line of text. See the typography section for suggested complementary fonts. Replicating the logotype in a different font may not be attempted.
The single-line version of the Grand Valley logo (logomark and logotype) may be used only when the markleft or marktop versions of the Grand Valley logo do not work in a design or space is otherwise severely limited (such as on pens, etc.). The same usage rules apply to the single-line logo as the marktop or markleft logos as outlined on this page.
Grand Valley State University should be clearly and prominently displayed on the front of each communications piece with a primary Grand Valley logo as identified in this guide.
Although the logo can be resized it should not be distorted or altered. The logo should not be placed where a hole-punch or binding may interfere with it. The website address should also be displayed as often as possible.
Color is a very important element in recall and recognition of the university brand. That is why it is important to match Grand Valley's colors as closely as possible in print or on the Web.
OR Hexadecimal (Web):
The logo must be one of the following:
- All black
- Two-color (logo must have the logomark appear in blue and the logotype appear in black)
- All blue (PMS 301) or (CMYK 100-45-0-26)
- White reversed out of a dark color
When using colored paper, be sure to make the logo PMS 301 blue, black, or white - the color of the paper cannot serve as a color in the logo.
Follow these instructions to use the appropriate blue color in PowerPoint or Word:
- Select the toolbox button from your toolbar
- Click on the formatting palette (the icon on the top left)
- Highlight whatever you wish to change the color of in the document
- Select “Font color” or other appropriate color tool from the formatting palette
- Choose “More colors...” button (with color wheel on the left side)
- Choose “Color Sliders” icon (red and green horizontal bars on top of each other) from top of Colors toolbox
- Choose ”CMYK Sliders” from dropdown box (default is “Gray scale slider”)
- Enter the 100 for Cyan, 45 for Magenta, 0 for Yellow, and 26 for Black.
- Click OK
The logo (which consists of the logomark plus logotype) MUST measure at least 1.25 inches wide for the markleft logo, 1 inch wide for the marktop logo, and 2 inches wide for the single-line logo (minimum actual sizes shown). Always provide space around the logo, free of typography, graphics, or other distracting elements.
Do not change the proportions of the logo or otherwise distort the logo.
When using the Grand Valley logo in conjunction with other logos, please call Institutional Marketing for consultation at (616) 331-2525.
Unique Grand Valley Web addresses may be added beneath logos for specific departments, colleges, schools, or centers (see "Logos for individual colleges, schools, centers, or departments" below). Do not alter or add extensions to the Web address on primary logos that already include the university website.
When adding a Web address, it should appear in a sans-serif typeface (preferably Gill Sans) and should be 1/2 the height of the letter “Y” in the word “VALLEY”. The Web address should be centered under the logotype. As a rule of thumb, the space between the bottom of the department or center name and the top of the "www" in the Web address should also be about 1/2 the height of the letter "Y" in the word "VALLEY".
Grand Valley State University is our core brand. Considering every college, division, academic program, and unit that exists at the university does so because of Grand Valley, there is only one logo that brands all of us, and that is Grand Valley State University. Non-core-brand logos, meaning anything other than the official university logos, are not acceptable in university communications.
The name of the university is the dominate identifier in all logos; everything else is subordinate. Departments, academic programs, colleges, or other units may request a combination logo in which the unit name is included under the university logotype.
Here are examples:
You may request a combination logo package for your college, school, center, program, or department by contacting Institutional Marketing at (616) 331-2525 or firstname.lastname@example.org.
The usage of all athletics logos is regulated by the Athletics Department. For internal use of athletics logos call Athletics Marketing at (616) 331-8800. For licensed use of athletic logos, visit the Licensing Resource Group's website. PLEASE NOTE: Athletic marks MAY NOT be used for academic unit publications or websites.
Use of the university seal is by permission of the Office of the President only.
Please call (616) 331-2100.
If you are applying any logos or wordmarks registered for trademark by Grand Valley State University (i.e., anything on this logo download page) to items that will be commercially printed or resold, your vendor must become licensed through Licensing Resource Group. These vendors have already been licensed.
Page last modified July 8, 2014