Visual and Editorial Standards

Photography

Grand Valley's University Communications Department manages all official university photography and maintains the university photography archives. Their mission is to document people, places, and events that best represent the vibrant campus community for news and promotional purposes.

When publishing photographs in print or on the Web, it is important to have the recognizable subjects in the photo sign a release form, regardless of whether or not they are a student or employee of Grand Valley.

Photographs of university building projects used by consultants, contractors, suppliers, or vendors for marketing or communications purposes should credit Grand Valley State University as the owner of the building in the photograph.

For information about requesting files or new photography, as well as a photo release form, please visit www.gvsu.edu/ucomm/.

Typography

Do not attempt to match the text of a brochure or other communications piece to the logotype. In most cases it is preferable to use contrasting fonts. It is recommended to minimize the number of typefaces in one publication to no more than two or three. Some suggested complementary and contrasting fonts are shown to the right. These suggested fonts give a few options for publications and maintain a recognizable look for academic audiences.

suggested fonts

Trademarked Verbiage

The institution's proper name is Grand Valley State University. After the first use of the full name it is appropriate to shorten it to Grand Valley State or Grand Valley. GVSU is only appropriate to shorten in informal contexts, when space is limited, or if Grand Valley has been used so often it becomes distracting. GV should only be used in internal, informal documents.

The following are registered trademarks:

GVSU®
Grand Valley State University®
Grand Valley State®

The following are trademarks:

GVSU Lakers™
Grand Valley State University Lakers™
Grand Valley State Lakers™

NOTE:
The university has additional legal rights in all words, phrases, images, and letters that when used give the appearance of a university connection or endorsement including, but not limited to:

Grand Valley
GV
Lakers

The ® version of the logo must be used in all applications.

Example: 

GVSU logo

 
 

Copyright

All printed materials should include the following copyright information:

© [year] Grand Valley State University

Example: © 2014 Grand Valley State University

It is not permissible to copyright certain departments.

Example: © 2014 Grand Valley State University Institutional Marketing

Affirmative Action Statement

For publications, use one of the following affirmative action statements. The full affirmative action statement can be found in the Administrative Manual or in the Grand Valley State University Undergraduate and Graduate Catalog.

Preferred version:
Grand Valley State University is an affirmative action, equal opportunity institution. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. It is committed to protecting the constitutional and statutory civil rights of persons connected with the university. [Date of publication—mm/yr]

Example:

Grand Valley State University is an affirmative action, equal opportunity institution. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. It is committed to protecting the constitutional and statutory civil rights of persons connected with the university. 06/14

If space is an issue, you may use this version:
Grand Valley State University is an affirmative action/equal opportunity institution. [Date of publication—m/yr]

Example:
Grand Valley State University is an affirmative action/equal opportunity institution. 6/14

Boilerplate Copy

For publications, use Grand Valley's approved boilerplate copy to briefly summarize the university.