You are viewing the Marketing databases.
Most Useful
|
Name
|
Scholarly?
|
Full-Text?
|
|
PROMT
|
info
|
some
|
some
|
|
Use for locating information about market size and share, industry trends, emerging technologies and competitive opportunities. Includes abstracts and full text from international trade and business journals, industry newsletters, newspapers, and summaries from investment and brokerage firm reports.
|
|
Gale Directory Library
|
info
|
n/a
|
all
|
|
Five resources in one: Encyclopedia of Associations: International Organizations covers multinational and national membership organizations including U.S.-based organizations with a bi-national or multinational membership. Entries provide contact information, description of the organization's history, governance, staff, budget, affiliations, goals, activities and much more. Market Share Reporter provides comparative business statistics, an immediate overview of companies, products and services and cites original sources. Ward's Business Directory of U.S. Private and Public Companies provides updated company profiles with an emphasis on private companies. Research Centers Directory gives access to information on the programs, facilities, publications, educational efforts and services of North America's leading nonprofit research institutes. National Faculty Directory provides names, departmental affiliations and institutional addresses of professionals at American and Canadian colleges and universities.
|
|
MINTEL Academic
|
info
|
n/a
|
all
|
|
A U.K. database providing consumer market reports from Europe and the U.S. Strategies for reaching target market audiences in the following industry areas: food and drink, consumer goods, retail, finance, leisure and travel. You must register to use this database and sign in each time you use it.
|
|
Standard & Poor`s Net Advantage
|
info
|
n/a
|
all
|
|
Contains S&P's Market Investment News; Register of Corporations, Directors & Executives; Stock Reports; Industry Surveys; Mutual Fund Reports; The Outlook; Bond Guide; Earnings Guide; Dividend Record; and more.
|
Also Useful
|
Name
|
Scholarly?
|
Full-Text?
|
|
Business Insights: Essentials
|
info
|
some
|
most
|
|
Find here company and product information, industry statistics and reports, and national association descriptions and contacts.
|
|
Business Source Complete (Ebsco standard interface)
|
info
|
some
|
some
|
|
Comprehensive information on all aspects of business related topics and 55 videos from the Harvard Business School Faculty Seminar Series. The database features company SWOT analyses and market research reports. Country reports are included in this database.
|
|
LexisNexis Academic
|
info
|
some
|
all
|
|
Covers over 6,000 news, business and legal sources, including federal and state cases and codes.
|
