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Name
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Scholarly?
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Full-Text?
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PROMT
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info
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some
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some
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Use for locating information about market size and share, industry trends, emerging technologies and competitive opportunities. Includes abstracts and full text from international trade and business journals, industry newsletters, newspapers, and summaries from investment and brokerage firm reports.
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SRDS Media Solutions
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info
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n/a
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all
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This database of media rates and information catalogs more than 100,000 U.S. and international media properties. SRDS provides detailed ad rates, due dates and contact data. With the majority of SRDS Media Solutions available online, you can create contact reports and obtain additional information with direct links to media kits and audit statements.
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Communication and Mass Media Complete
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info
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some
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some
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ComAbstracts
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info
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some
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none
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"Contains abstracts of articles published in the primary professional literature of the communication(s) field. The full text of the ComAbstracts database can be searched; that is, abstracts may be searched by word, phrase, or author. The search system supports full Boolean search logic (AND, OR, NOT, XOR), proximity searching, wildcard searching, and word conflation (which finds alternative forms of words based on common linguistic roots). Synonyms are available for many clusters of terms and are included automatically in searches unless they are explicitly overriden in the search specification (for example, a search for 'YOUTH' will also match 'TEEN' and 'ADOLESCENT'). The database may also be searched using a keyword system consisting of menus of prepared terms and search specifications." Coverage depends on the journal, but most span the late 1980's and 1990's; some start earlier, including one beginning in 1966. Updates are continuous.
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Academic Search Premier (Ebsco)
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info
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some
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some
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Academic Search Premier is a giant database that covers more than 8,000 journals, 85% of which are peer-reviewed and over 55% are full text, and full text for nearly 3,900 peer-reviewed titles. It covers a wide variety of disciplines.
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WARC (World Advertising Research Center)
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info
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some
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all
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Advertising database includes case studies, best practices, market intelligence, major brands, adspend statistics, demographics, & campaign videos in all areas of marketing communications.
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ProQuest Entrepreneurship
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info
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some
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some
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ProQuest Entrepreneurship content includes: market research, video clips, trade publications, business cases, how-to books, guides, templates, forms, scholarly journals, working papers and dissertations, blogs, and much more. Content providers are among the most respected business publishers and information providers in the world, including: Dow Jones & Company, Inc.; Emerald Publishing; Springer Science+Business Media; Palgrave Macmillan; Prendismo (eClipsNet); John Wiley & Sons; University of Texas at Austin Venture Labs Investment Competition; Social Science Research Network (SSRN); New Strategist Publications, Inc.; First Research; Incisive Media; Hoovers; and others.
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