April 30, 2014
Entrepreneur Workshop: Marketing Your Business
October 16, 2013
Time: 6:00 p.m. - 8:00 p.m.
Location: MAREC, 200 Viridian Drive, Muskegon, MI 49440
More Information: https://www.misbtdc.net/worksh...
This course presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.