Advertising & Public Relations Major

APR


The Advertising and Public Relations major prepares graduates to be successful as advertising and public relations practitioners in today's fast-changing society. Graduates benefit from the liberal arts context within which technical and professional skills are developed. Students work with actual clients on a regular basis.

The A/PR major supports two active student professional organizations, the Public Relations Student Society of America and the American Advertising Federation.

Graduates of this program are prepared for a variety of careers, including:

  • advertising and public relations management
  • copywriting
  • advertising sales
  • sales promotion
  • public relations writing and program development
  • media research
  • media strategy and implementation

To learn more about the Advertising and Public Relations major:

Mission - Vision - Values

Mission
Similar to the university and the School of Communications the Advertising/Public Relations major believes that through the integration of liberal and professional education we educate students to possess essential communication skills and to be critical, self-reflective communication, advertising, or public relations professionals, and contributing members of society.

Vision
The Advertising/Public Relations major (APR) will be known for its rigorous programs, culture of inquiry and achievement, innovative pedagogical practices, and graduates who are successful in their chosen fields. The APR enhances educational quality by:

  • Attracting and retaining diverse, exceptional, and highly qualified faculty, staff, and students.
  • Increasing interdisciplinary collaboration in students products, as well as between APR faculty and with other units in the university.
  • Infusing the curriculum and unit activities with international and intercultural perspectives.

Facilities are flexible and consolidated, and will prepare students for practice in rapidly changing communications, advertising, or public relations fields. Facilities will also support current and emergent technologies and enhance student competence in their use.
Values

  • The APR is founded upon a principle of the integration of liberal and professional education and integrating theory and practice.
  • Communications is a multidisciplinary and interdisciplinary field of inquiry and professional practice.
  • The APR values maintaining a strong presence in the General Education program in order to provide a strong communications skill set.
  • The APR prepares graduates to be intellectually aware and professionally prepared.
  • Face-to-face instruction and interaction, individual attention to each student, and smaller class size is key to effective learning.