All Spotlights » Yardsticks Public Relations Competition 2012
Yardsticks is an annual advertising competition which is organized by professor Frank Blossom. The competition is not exclusive to Grand Valley students; however, three of the four finalists at this year’s competition were GVSU students. Olga Sarayeva is a foreign exchange student and Austin Langlois and Courtney Petersen are advertising and public relations students, with emphasis in public relations. This year was Langlois and Petersen’s first time competing at Yardsticks, and they learned about the competition from Professor Blossom. They both felt that their PR classes helped them earn positions as finalists.