Every year the American Advertising Federation selects a number of promising minority students studying advertising, marketing, media or communications from universities throughout the United States. This year Blanchard was selected as one of the Most Promising Minority Students and Lawrence made the Most Promising Minority Students Honor Roll.
“This is a national honor and opportunity,” said Winegar. “Nicole will go to New York City in February to be honored, and spend three days in immersion opportunities with some of the national advertising agencies in the city.”
In order to apply for the award, Blanchard and Lawrence were required to submit an application, academic transcript, photograph and resume as well as write an essay on their career goals, and submit a letter of recommendation.
“I feel truly honored that I was selected,” said Blanchard. “I believe it is God's favor and the support of loved ones that have brought me this far and will continue to take me further. This experience will allow me to expand my boundaries for my career.”
In addition to pursuing a degree in advertising, both Blanchard and Lawrence are members of Grand Valley State University's Advertising Club and the National Student Advertising Competition, a class and competition where students work as an advertising agency with a national client.
“Making the honor roll is a great honor and makes me proud of my heritage,” said Lawrence. “In every class that I've shared with Nicole, she was extremely hardworking and driven. I am excited for her, and I know she will be successful.”
Blanchard and Lawrence will both be graduating this upcoming April. Blanchard says that eventually her goal is to be a creative director for an advertising agency and Lawrence would also like to work for an agency or attend graduate school.