Success Stories

Students win national ad awards

Arnold, left, and Krieger

Two Grand Valley State University students were selected as Most Promising Minority Students in an annual competition by the American Advertising Federation. This is the third consecutive year that students from Grand Valley have been selected as finalists for this national recognition. Both students were awarded full scholarships to attend Grand Valley and have been a Dean's List honoree each semester.

Ebony D. Arnold, of Detroit, and Amanda Krieger of Bremen, Indiana, were nominated by assistant professor Roy Winegar in Grand Valley's School of Communications. Both students were selected based on their nomination letter, transcript, resume, a 15-word self-descriptive tag line and an essay detailing how their skills and experience will enable their success and impact efforts to create a more inclusive advertising industry.

Arnold spent the summer working at two different marketing and public relations internships in addition to three days a week at a local grocery store. She has performed volunteer work at Henry Ford Clinic, Big Brother, Big Sister, Toys for Tots, the Detroit Ronald McDonald House and elsewhere. At Grand Valley, Arnold has participated in Leadership Summit, a student-run public relations firm, as fundraising chair of the Public Relations Student Society of America and as a National Student Advertising Competition team member.

Krieger spent the past two summers working at very different marketing and public relations internships. Her work at the Elkhart County Prosecutor's Office included events such as a fitness challenge and a 4H Fair booth. A position at the Bay Harbor Yacht Club, involved creating wine specials and dinner menus, and promoting the club's social and community events.

At Grand Valley, Krieger has served as a resident assistant, a financial officer of the Public Relations Student Society of America and as a National Student Advertising Competition team member. She has studied abroad at the Apicius International School of Hospitality, in Florence, Italy.

As part of the AAF award, the two senior-year advertising and public relations students will receive an expense-paid trip to New York, to be among about 40 students honored. The three-day event includes networking and immersion opportunities with leaders from many of the top advertising and public relations firms in the country.

by Mary Isca Pirkola

This story was filed with the tags: Communications, Detroit, Diversity, Indiana, Undergraduate Student