Grand Valley State University Women's Center

Women, Media & the Art of Inquiry- Pink Ribbons, Inc.

Date: October 23, 2012
Time: 6:00 p.m. - 9:00 p.m.
Location: Kirkhof Center, Grand River Room

The Women’s Center mission is to create meaningful learning about women and gender and to advocate for gender justice through the education, engagement, and empowerment of students and the greater GVSU community.  This media series, followed by meaningful dialogue, will provide an opportunity to look at gender justice through a feminist lens.  Light snacks and comfortable seating will be available!

Pink Ribbons, Inc.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada