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x remove Marketing, B.B.A.
Credits Required
120
Format
Face To Face
Location

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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Coursework

Students study a variety of topics preparing them for a variety of careers, including:

  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • Multinational marketing
  • Advertising/promotion
  • Digital marketing
  • Marketing research/analytics
  • Branding
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Career Options

Seidman marketing grads are employed at companies such as:

  • Amway
  • Gordon Foods
  • Grand Rapids Griffins
  • 3M Corporation
  • Google
  • Fifth Wheel Freight (FWF)
  • Techtronic Industries, Inc. (TTI)
  • Meijer
  • Steelcase
  • Corewell Health
  • Stryker
  • Fastenal
  • Federated Insurance

For more information, visit gvsu.edu/marketing/.

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Application Deadline
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Skills Employers Want

The B.B.A. in Marketing at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Leadership
  • Customer Service
  • Time Management
  • Market Research
  • Management
  • Merchandising

Source: EMSI, 2020

 

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