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x remove Business, General B.B.A.
Credits Required
120
Format
Face To Face
Location

All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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Coursework

Students study a variety of topics, including:

  • Accounting
  • Administrative policy
  • Economics
  • Finance
  • Marketing
  • Management
  • Entrepreneurship
  • Family business
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Career Options

Students may work in one of the more than 90% of all businesses that have fewer than 25 employees. Such businesses employ about half of the nation's workforce. Organizations require generalists who can tackle a variety of responsibilities.

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Application Deadline
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Skills Employers Want

The B.B.A. in Business Administration at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings in the business field.

  • Selling Techniques
  • Forecasting
  • Strategic Planning
  • Sales Management
  • Budgeting
  • Customer Relationship Management
  • Project Management
  • Business Development
  • Accounting
  • Customer Satisfaction
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