2010-2011 Undergraduate & Graduate Catalog
CAP 220 - Fundamentals of Public Relations
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: Completion of composition requirement (WRT 150) with grade of C (not C-) or better.
Credits: 3