2010-2011 Undergraduate & Graduate Catalog
MKT 359 - Multinational Marketing
Emphasizes global marketing decision making from the manager's point of view. Examines how successful international companies, both large and small, decide which goods and services to market in specific parts of the world. Evaluates the strategies and tactics necessary for multinational marketing success. Part of the Global Change theme. Offered fall and winter semesters.
Credits: 3