2010-2011 Undergraduate & Graduate Catalog
MKT 661 - Internet Marketing
Focus includes dimensions of the Internet (www, e-mail and usenet), users and uses, capabilities and limitations, web site design, and acquiring an understanding of the forces and trends that are shaping marketing through new technologies. Students will hone Internet research skills and design and Internet marketing strategy for an organization. Offered winter semester. Prerequisite: MKT 651.
Credits: 3