2012-2013 Undergraduate & Graduate Catalog

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Bachelor of Arts or Bachelor of Science in Advertising and Public Relations

• Requirements for a Major in Advertising and Public Relations
• Advertising Emphasis
• Public Relations Emphasis

Requirements for a Major in Advertising and Public Relations

School of Communications Core Credits: 9

All students majoring in the School of Communications must complete the following core courses, for a total of nine credits:

• COM 101 - Concepts of Communication (3 credits)
• COM 295 - Theories of Communication (3 credits)

Select one of two:

• COM 201 - Speech (3 credits) OR COM 215 - Story Making (3 credits)

Capstone Requirement:

• COM 495 - Issues in Communication (Capstone) (3 credits)

All students majoring in the School of Communications must take COM 495 (three credits) during their senior year. This Capstone course offers a synthesis of ideas and theories about one or more current critical issues in communication.

B.A. and B.S. Cognates

All undergraduate programs in the School of Communications offer both the B.A. degree and the B.S. degree. All students selecting majors in the School of Communications must choose either the B.A. cognate or the B.S. cognate that is intended for a particular undergraduate program.

B.A. Cognate

The B.A. degree requires a third-semester proficiency in a foreign language of the students choice.

B.S. Cognate

• STA 215 - Introductory Applied Statistics Credits: 3
• COM 300 - Foundations of Communication Research Credits: 3
• COM 375 - Communication Research Credits: 3

Advertising Emphasis

Advertising Core Credits: 33

• CAP 105 - Technology in Public Relations and Advertising Credits: 3
• CAP 115 - Research Basics for Advertising and Public Relations Credits: 3
• CAP 210 - Fundamentals of Advertising Credits: 3
• CAP 220 - Fundamentals of Public Relations Credits: 3
• CAP 310 - Advertising Management and Cases Credits: 3
• CAP 315 - Advertising Copywriting Credits: 3
• CAP 400 - Advertising/Public Relations Campaign Credits: 3
• CAP 413 - Media Planning Credits: 3
• CAP 490 - Internship in Advertising/Public Relations Credits: 1 to 6
• CJR 256 - News Reporting I Credits: 3
• PHI 325 - Ethics in Professional Life Credits: 3

Electives Credits: 6 Minimum

With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: art and design, advertising and public relations, business, broadcasting, hospitality and tourism management, management, marketing, photography, psychology, or writing.

Capstone Credits: 3

• COM 495 - Issues in Communication (Capstone) Credits: 3

Public Relations Emphasis

Public Relations Core Credits: 33

• CAP 105 - Technology in Public Relations and Advertising Credits: 3
• CAP 115 - Research Basics for Advertising and Public Relations Credits: 3
• CAP 210 - Fundamentals of Advertising Credits: 3
• CAP 220 - Fundamentals of Public Relations Credits: 3
• CAP 320 - Public Relations Management and Cases Credits: 3
• CAP 321 - Media Relations Writing Credits: 3
• CAP 400 - Advertising/Public Relations Campaign Credits: 3
• CAP 423 - Writing Corporate Communications Credits: 3
• CAP 490 - Internship in Advertising/Public Relations Credits: 1 to 6
• CJR 256 - News Reporting I Credits: 3
• PHI 325 - Ethics in Professional Life Credits: 3

Electives Credits: 6 Minimum

With advisor approval, select a minimum of two courses at the 200 level or above from the following areas: advertising and public relations, business, broadcasting, hospitality and tourism management, journalism, management, marketing, photography, political science, psychology, public and nonprofit administration, or writing.

Capstone Credits: 3

• COM 495 - Issues in Communication (Capstone) Credits: 3

Advertising and Public Relations Program Description