2012-2013 Undergraduate & Graduate Catalog
Advertising/Public Relations (CAP)
Courses
- CAP 105 - Technology in Public Relations and Advertising (3 credits)
- CAP 115 - Research Basics for Advertising and Public Relations (3 credits)
- CAP 210 - Fundamentals of Advertising (3 credits)
- CAP 220 - Fundamentals of Public Relations (3 credits)
- CAP 305 - Sports Promotion (3 credits)
- CAP 310 - Advertising Management and Cases (3 credits)
- CAP 311 - Direct Advertising (3 credits)
- CAP 315 - Advertising Copywriting (3 credits)
- CAP 320 - Public Relations Management and Cases (3 credits)
- CAP 321 - Media Relations Writing (3 credits)
- CAP 380 - Special Topics in Advertising & Public Relations (3 credits)
- CAP 399 - Independent Study in Advertising/Public Relations (1 to 6 credits)
- CAP 400 - Advertising/Public Relations Campaign (3 credits)
- CAP 413 - Media Planning (3 credits)
- CAP 423 - Writing Corporate Communications (3 credits)
- CAP 425 - International Advertising and Public Relations (3 credits)
- CAP 490 - Internship in Advertising/Public Relations (1 to 6 credits)