2013-2014 Undergraduate & Graduate Catalog
Bachelor of Business Administration in Marketing
Requirements for the B.B.A.
Cognate Degree Requirements
- CIS 150 - Introduction to Computing (3 credits)
- BOTH ECO 210 - Introductory Macroeconomics (3 credits) AND ECO 211 - Introductory Microeconomics (3 credits) OR ECO 200 - Business Economics (3 credits)
- Upper-division economics course (not ECO 490) Credits: 3
- STA 215 - Introductory Applied Statistics (3 credits)
- Quantitative Group -- choose one:
Core Courses
All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.
For a major in business administration, you must complete the following courses:
- ACC 212 - Principles of Financial Accounting (3 credits)
- ACC 213 - Principles of Managerial Accounting (3 credits)
- BUS 201 - Legal Environment for Business (3 credits)
- FIN 320 - Managerial Finance (3 credits)
- MGT 268 - Introduction to Management Information Systems (3 credits)
- MGT 331 - Concepts of Management (3 credits)
- MGT 366 - Operations Management (3 credits)
- MGT 495 - Administrative Policy (3 credits)
- MKT 350 - Marketing Management (3 credits)
Students are required to select one class from the following list. This course may count toward the major, minor, or cognates if applicable.
- ACC 333 - Corporate Governance and Accounting Ethics (3 credits)
- ECO 440 - Public Economics and Ethics (3 credits)
- FIN 330 - Ethics in Finance (3 credits)
- MGT 340 - Business, Social Change, and Ethics (3 credits)
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- MKT 375 - Marketing Ethics (3 credits)
Required Business Electives
Three upper-division Seidman courses are not applied to the major, minor, or cognate (9 credits total). However, these courses can be applied toward a second business major.
Electives
Students may elect nonbusiness or business courses to fulfill their elective course requirements. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major or cognate courses, except the internship, on a credit/no credit basis.
Requirements for a Major in Marketing
This 18-credit-hour emphasis is very application-oriented and stresses interaction with many leading regional business organizations.
Required Courses:
Business core,
- Three additional marketing electives at or above the 300-level.
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
Sales
This emphasis is designed to provide students interested in sales the appropriate knowledge and skills necessary to become a professional sales person. The focus of the emphasis is directed towards the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed towards business-to-business conditions and the relationships required of salespeople in these situations. Students with this emphasis obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers of goods and services.
Required Courses:
Business core,
- MKT 351 - Consumer Behavior Credits: 3
- MKT 352 - Marketing Research Credits: 3
- MKT 353 - Marketing Negotiations Credits: 3
- MKT 356 - Professional Selling Credits: 3
- MKT 451 - Marketing Strategy Credits: 3
- MKT 456 - Sales Management Credits: 3
Distribution and Logistics
The field of distribution and logistics focuses on designing and implementing the best strategy for companies to use in physically getting goods to their customers in a way that maximizes customer service and minimizes total logistics costs. Attention is directed towards the strategic management of distribution assets, customer service, finished goods inventory control, transportation, warehousing and international distribution planning. Students graduating with a logistics background are employed in a number of industries, with strong demand nationally in the auto industry, appliances industry, grocery industry, retail chain sector, wholesale sector, and each of the transportation modes.
Business Core,
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 354 - Distribution Institutions and Logistics (3 credits)
- MKT 357 - Retailing (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 457 - Logistics and Transportation (3 credits)