Skip to main content

2019-2020 Undergraduate & Graduate Catalog

Search Help

MKT 651 - Marketing Management

Focuses on developing an understanding of the role of markets and marketing in the macroeconomic environment, and on providing marketing managers with the knowledge and tools they will need to successfully analyze product markets and develop marketing strategies that will provide sustainable competitive advantage. Offered fall and winter semesters. Prerequisite: Completion of M.B.A. background equivalencies.

Credits: 3



If you are in need of assistance please submit any questions or comments.