2023-2024 Undergraduate & Graduate Catalog
MKT 375 - Marketing Ethics
A discussion of ethical literature relating to business problems. Emphasis will be placed on the practical introduction to normative and behavioral ethics. This course relates ethical principles to issues faced by marketing professionals in fields such as advertising, sales, retailing, supply chain and marketing strategy. Prerequisite: Admitted to Seidman College of Business or by permit.
Credits: 3