2023-2024 Undergraduate & Graduate Catalog

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• Bachelor of Business Administration in Marketing (Program Requirements)
• BUS 310 - Marketing Yourself (1 credits) (Course)
• EMBA 651 - Marketing Management for Executives (3 credits) (Course)
• HTM 452 - Hospitality and Tourism Marketing (3 credits) (Course)
• Marketing (Program Description)
• Marketing (MKT) (Subject)
• Marketing - BBA (MKT)
• Marketing Minor (Program Requirements)
• MBA 651 - Marketing for Professionals (3 credits) (Course)
• Minor in Marketing (MKT)
• MKT 300 - Fundamentals of Marketing for Nonbusiness Majors (3 credits) (Course)
• MKT 350 - Marketing Management (3 credits) (Course)
• MKT 351 - Consumer Behavior (3 credits) (Course)
• MKT 352 - Marketing Research (3 credits) (Course)
• MKT 353 - Marketing Negotiations (3 credits) (Course)
• MKT 354 - Distribution Institutions and Logistics (3 credits) (Course)
• MKT 355 - International Logistics (3 credits) (Course)
• MKT 356 - Professional Selling (3 credits) (Course)
• MKT 357 - Retailing (3 credits) (Course)
• MKT 358 - Advertising and Marketing Communications (3 credits) (Course)
• MKT 359 - Multinational Marketing (3 credits) (Course)
• MKT 360 - Digital Marketing (3 credits) (Course)
• MKT 361 - Sports Marketing (3 credits) (Course)
• MKT 365 - GIS for Economic and Business Decision-making (3 credits) (Course)
• MKT 369 - Creativity in Marketing Innovation (3 credits) (Course)
• MKT 370 - New Product Development (3 credits) (Course)
• MKT 375 - Marketing Ethics (3 credits) (Course)
• MKT 380 - Special Topics in Marketing (3 credits) (Course)
• MKT 425 - Brand Management (3 credits) (Course)
• MKT 451 - Marketing Strategy (3 credits) (Course)
• MKT 452 - Marketing Analytics (3 credits) (Course)
• MKT 456 - Sales Management (3 credits) (Course)
• MKT 457 - Logistics and Transportation (3 credits) (Course)
• MKT 466 - Advanced Selling (3 credits) (Course)
• MKT 490 - Marketing Internship (1 to 6 credits) (Course)
• MKT 499 - Independent Research (1 to 3 credits) (Course)
• MKT 651 - Marketing Management (3 credits) (Course)
• MKT 680 - Special Topics in Marketing (1 to 3 credits) (Course)
• MKT 697 - Professional Learning (1 to 3 credits) (Course)
• MKT 699 - Independent Study (1 to 3 credits) (Course)
• PNH 640 - Marketing for Public, Nonprofit and Health Organizations (3 credits) (Course)