2024-2025 Undergraduate & Graduate Catalog
Leadership and Business Fundamentals
The leadership and business fundamentals major is designed to help students gain fundamental knowledge of accounting, finance, management, marketing, and organizational dynamics while acquiring transferrable leadership and team-building skills. It is designed for students who have completed an Applied Associate Degree (A.A.D.) or the equivalent in business, management, entrepreneurship, or a kindred field. The major includes stackable credentials, including the leadership certificate and business fundamentals certificate, helping students build their resumes and transfer skills to the workplace while completing their bachelor's degree.
Students may complete this degree fully online, including the accelerated (6 week) class formats as well as face-to-face.
Please contact the GVSU Center for Adult and Continuing Studies for more information about this program and to plan your path of study: (616)331-7180 or email [email protected] or make an online appointment.
Website: gvsu.edu/
Accreditation
The Leadership and Business Fundamentals major (BAS) is fully accredited through the Higher Learning Commission and Michigan Association of State Colleges and Universities.
Participating Programs:
The Leadership and Business Fundamentals major is housed in the Brooks College of Interdisciplinary Studies and represents a collaboration between Brooks College and the Seidman College of Business. Participating programs include:
Business Fundamentals (gvsu.edu/acad/business-fundamentals-undergraduate-certificate.htm)
The business fundamentals certificate helps you develop financial and accounting acumen, as well as better understand the fundamentals of the human side of business and organizational operations. You will build the knowledge and skills necessary to better understand business operations and manage others. Skills developed include analyzing financial statements and performance, creating operating budgets, managing and motivating others, and analyzing and using marketing information. The courses in this program are designed to give specific skills within business and cannot substitute for courses in the BBA. Offered fully online and in accelerated formats.
Leadership (gvsu.edu/leadershipcert/)
The leadership certificate focuses on social change and business communication and includes further exploration into organizational theory, team building, design thinking, and grant writing. Students will be developing professional skills that employers are looking for such as team building and ethics. Available fully online and in accelerated formats.