Sponsorship Sales Internship
Andrew
Experience Information
Employer: Peak Sports MGMT
Job Title: Sales Intern
Major: Sport Management
Received Credit: Yes
Paid: No
Abroad: No
Description of the Organization
Peak Sports MGMT is tasked with overseeing and generating all of the sponsorship and ticket sales revenue as the multimedia rights holder for various college athletic departments. Peak is charged with the initiative to create outbound relationships with corporate partners and ticket holders to boost their brand and give fans the best experience possible. Peak is a third-party company outsourced by these universities with nearly 100 employees distributed amongst over 20 athletic departments.
Description of the Tasks/Projects Completed
This role involves developing and presenting innovative sponsorship and ticket sales ideas to potential prospects. The main responsibilities include researching and identifying potential companies for Ferris State's sponsor network and season ticket holders, assisting in creating proposals and contracts, utilizing the Zoomifier presentation platform for client presentations, building and maintaining relationships with sponsors, compiling proof of performance reports, managing the Pipedrive CRM platform for tracking leads, and creating marketing packages with creative ideas. The picture shows Ferris State fulfilling their sponsorship agreement with Buffalo Wild Wings by installing in-lay logos at the ice hockey arena.
Skills/Knowledge Gained Through The Experience
As a Sales Intern at Peak Sports MGMT, I gained skills in innovative sales techniques, market research, proposal creation, presentations, relationship building, performance tracking, CRM management, and marketing.
Favorite Part of the Experience
Throughout my internship at Peak Sports MGMT with Ferris State Athletics, I've discovered that the most enjoyable part of my role is the perfect balance between creativity and analysis. I've had the opportunity to come up with fresh and innovative sponsorship and ticket sales ideas and present them to potential prospects. A significant part of my work involves researching and identifying suitable companies and categories that align with Ferris State's sponsor network and season ticket holders, utilizing my analytical skills to make informed decisions. Crafting compelling proposals and contracts, both standard and customized, using the Zoomifier presentation platform has allowed me to showcase my creativity and persuade potential clients effectively. Building and nurturing relationships with sponsors, both current and prospective, has been immensely fulfilling, requiring a blend of analytical thinking and interpersonal skills.
How the Experience Influenced Future Career Goals
Through my internship at Peak Sports MGMT with Ferris State Athletics, I have gained a profound awareness of the critical role played by corporate partners in supporting athletic departments. Developing sponsorship and ticket sales ideas has highlighted how these partnerships provide crucial financial backing and resources for athletic programs. Crafting persuasive proposals has showcased the mutual benefits that arise from these partnerships, offering companies valuable brand exposure while enhancing the offerings and opportunities for student-athletes. This experience has underscored the importance of cultivating and maintaining strong relationships with corporate partners to ensure the sustained growth and success of athletic departments.
Internship Format
Hybrid (some in person and some remote)