Experience in The Work Place
Nicole
Experience Information
Employer: Flood Zone Specialists
Job Title: Advertising Intern
Major: Advertising & Public Relations
Received Credit: Yes
Paid: No
Abroad: No
Description of the Organization
Flood Zone Specialists, LLC, is a team of Professional Land Surveyors, Licensed and Registered by the state of Michigan. Each member is recognized by industry professionals and homeowners for their years of dedicated service, state-of-the-art equipment, superior education and experience.
Description of the Tasks/Projects Completed
Created and ran an AdWords campaign for ten weeks, made regular and necessary corrections and improvement to the company website. I also did a lot of a research on the target audience and the different channels of communication to them. I developed promotional materials for the company and
Skills/Knowledge Gained Through The Experience
One of the things I learned and also did for the company was the editing of their website. I also learned how to pitch ideas to upper level management using research and having a set plan of execution. Another thing I learned was about search engine optimization and how to improve the content of a website. Also how to connect the content of the website to AdWords.
Favorite Part of the Experience
My favorite part was learning more about search engine optimization and editing of a website.
How the Experience Influenced Future Career Goals
The knowledge I learned from my internship will help give me an upper hand over others when I apply for a full time job. Also, This is experience gave me more confidence when I am applying and entering the job market. Overall, I found the experience challenging, but in the end very rewarding.