A local advertising veteran is next up in “SOC HOPP,” the School of
Communications, Hear Other Professors and Professionals, which
provides interaction among students, faculty and the community on
common communication subjects.
Bill McKendry, Founder and Chief Creative Officer of
Hanon-McKendry Integrated Brand Connections, will give a speech titled
“Do More Good,” which is also the title of his new book. The event is
Tuesday, January 31, from 6-7:30 p.m. at Grand Valley’s Loosemore
Auditorium, DeVos Center, 401 W. Fulton, on the Pew Grand Rapids
campus. The event is free and open to the public.
Hanon-McKendry is the largest multi-platform branding company in
Michigan outside of Detroit. McKendry will focus his speech on
non-profit branding and how to cultivate, build, and position a brand,
while crafting a message that is compelling and motivating for the
non-profit sector.
Future SOC HOPP events include:
• February 20: Danny
Gaydou and Paul Keep of the Grand Rapids Press will discuss
changes in journalism at Loosemore Auditorium, 6–7:30 p.m.
•
March 1: John Truscott, former spokesperson for Governor Engler, will
discuss political communication at Cook-DeVos Health Science Center,
119 - Hager Auditorium. 6:00 – 7:30 p.m.
For more information, contact: Tim Penning, associate professor
in the School of Communications, at 616-331-3478, or [email protected]
Ad pro to speak on non-profit branding
Jan 23, 2012
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