![Grand Valley students Luke Neuman, Alec Aja, Dillon Platto, Rachel Hurst, Allison Supron and Lauren Supron made up three of the four winning teams, along with one team from Kendall.](/gvnext/files/img/article/9C858AA9-BA8E-4E54-D6BBED6C4C90CE40/47D60807-0C3F-11EE-07E9A12DA8DB10AA/400.jpg)
Grand Valley students win big at advertising competition
![Grand Valley students Luke Neuman, Alec Aja, Dillon Platto, Rachel Hurst, Allison Supron and Lauren Supron made up three of the four winning teams, along with one team from Kendall.](/gvnext/files/img/article/9C858AA9-BA8E-4E54-D6BBED6C4C90CE40/47D60807-0C3F-11EE-07E9A12DA8DB10AA/400.jpg)
About 50 students from area colleges got a jump start on their
careers in advertising during an annual competition known as
Yardsticks. Top 10 finalists in this year’s event, held October 23 at
the City Flats Ballroom, included students from Grand Valley, Kendall,
Calvin College, and Davenport.
Grand Valley students Luke Neuman, Alec Aja, Dillon Platto,
Rachel Hurst, Allison Supron and Lauren Supron made up three of the
four winning teams, along with one team from Kendall. All students
were provided the same creative brief and charged with the task of
developing and presenting advertising campaign concepts to seasoned
professionals who served as judges.
This year’s client was Bagger Dave’s Legendary Burger Tavern.
Those selected for the top 10 were given 90 seconds to pitch their
concept to the audience, and from there the final four winners were
chosen and awarded their yardstick-shaped trophies.
Winners will turn their concepts into an actual campaign for the
client. They will work with Rebecca Raver, Bagger Dave’s vice
president of marketing, and Yardsticks director Frank Blossom,
affiliate professor in Grand Valley’s School of Communications, along
with two other area creative directors. Last year’s Yardsticks winners
recently launched their own collaborative campaign in the Chicago area
for the competition’s 2012 client, Hello West Michigan.
The competition, previously known as The Creative Smackdown, is
now in its 13th year. Sponsored by the Polishing Center, it aims to
provide students with constructive feedback from area professionals,
an opportunity to build their portfolios, and the opportunity to
network with others who are passionate about the creative field of advertising.
“This was the best and deepest batch of work I’ve seen at any of
the Yardsticks I’ve attended,” said judge Clayton Boothe of Boothe
Creative.
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