Students create survey for Kentwood officials

Marketing students are working with Kentwood city officials to create and design a questionnaire that will be sent to Kentwood residents in the spring. The online survey will include questions on various topics, including city operations and planning, and use of social media.

The deputy police chief, deputy fire chief and city deputy administrator met with students January 28 to discuss the project.
 
“This experience provides a great opportunity for our students to apply classroom theory to a real-world situation,” said Kelly Cowart, assistant professor of marketing. “The students are excited because their work plays an important role in helping Kentwood officials continue to meet the needs of their diverse community. We are pleased to participate in such an important project.”

Cowart said students will work in teams to create a questionnaire and then present their work to city officials in April.