Students to develop PR campaigns for local business during competition

Grand Valley State University students are aiming to win the admiration of local advertising professionals during the annual Yardsticks advertising competition.

Yardsticks allows entrants to work as individuals or in groups to develop a marketing campaign for a local business. All competitors work from the same strategy brief and target audience profile provided by the selected client. This year, students will develop a campaign for Macatawa Bank.

Submissions will be presented by students at the public event Wednesday, October 28, at The Ballroom at City Flats (77 Monroe Center) in Grand Rapids beginning at 7 p.m.

Creative directors, designers and marketing officers from multiple companies and organizations will attend the event to serve as judges and to provide networking opportunities for students.

During the competition, the judges will first review and critique all 30 entries. They will narrow the field down to the top 10 for a second round of presentations. After round two, the best four entries will receive awards.

For more information contact Frank Blossom, Yardsticks coordinator, at [email protected] or (616) 331-8165.