CACS will offer new digital marketing program to professionals

Grand Valley's new digital marketing professional development program will offer industry-recognized certification in platforms like Google Analytics and HubSpot and collaboration with industry leaders on projects. 

As the demand for specific digital marketing skills grows, the technology and tactics used by professionals changes even quicker. Simone Jonaitis, executive director of Center for Adult and Continuing Studies, said professionals need to continually refresh their skills to keep up with this rapidly changing industry. 

CACS piloted this program this fall and will open the four-month long program January 15. The digital marketing science professional development program is operated in partnership with GreenFig, an Oregon company that offers professional development in applied business science. Jonaitis said the program's format consists of virtual live and online content, as well as in-person small group work, networking and collaboration opportunities. 

"Through this program, people will earn industry recognized certifications in programs that businesses need and require," Jonaitis said. "It will give professionals an opportunity to learn from industry leaders across the country, network with people from West Michigan and work on real-world projects." 

Jonathan Crowell participated as a classroom coach for GreenFig. He earned a bachelor's degree from Grand Valley in marketing and said the material presented expands on his marketing foundation and allows for a deep dive into changing arenas and skill sets. 

Certifications in the program are offered in Google Analytics, Google Ads, Marketo, HubSpot Email, and the TradeDesk. Details and a link to register for the program are online at gvsu.greenfig.net.