Basketball player is introduced to the crowd before the start of a charter middle school game at the Fieldhouse.

Sport management students host youth teams for class project

Jon Coles, assistant professor of sport management, laughs with Grand Valley student Quinn Wills. Wills was running the music portion of the game.
Jon Coles, assistant professor of sport management, laughs with Grand Valley student Quinn Wills. Wills was running the music portion of the game.

Minutes before tip-off at the Fieldhouse Arena, two high-spirited teams stream from their locker rooms and run underneath an inflatable arch to cheers from the crowd. 

The house lights go dark as the players take their seats along their respective benches. As the rock music thunders in the background, a spotlight from overhead beams a sliver of light on a group of cheerleaders forming an aisle in front of one of the benches.

Each player is introduced by the courtside announcer, and each one leaps off the bench running through the shimmering corridor of pom-poms. 

The atmosphere looks and sounds very much like a home game for the Laker basketball teams, but instead it’s a pair of teams from local middle charter schools — GVSU-authorized Vanguard Charter Academy and Walker Charter Academy — meeting on the Fieldhouse’s court for their league contest.

The game is a collaboration between the sport management program and the Charter Schools Office, said Michael Cousins, assistant director of communications and external affairs for CSO.

Vanguard Charter Academy players stand with their hands over their hearts during the playing of the national anthem.
Vanguard Charter Academy players stand with their hands over their hearts during the playing of the national anthem.
Vanguard's Heyden Jeremie, center, is surrounded by Walker defense during the December 14 game hosted by GVSU. Walker won the game 57-53.
Vanguard's Heyden Jeremie, center, is surrounded by Walker defense during the December 14 game hosted by GVSU. Walker won the game 57-53.
Walker's Cameron Williams, left, makes a gesture after making a 2-point layup against Vanguard in the fourth quarter. Walker won the game 57-53.
Walker's Cameron Williams, left, makes a gesture after making a 2-point layup against Vanguard in the fourth quarter. Walker won the game 57-53.

“The Charter Schools Office has, for a long time, been looking to try something in partnership with athletics, especially in a way that also furthers education of our Grand Valley students,” Cousins said. 

For us to finally get something academic-focused can open up a whole new world of fun partnerships and campus collaboration.”

Students in Jon Coles’ SPM 376 (Sport Facility and Event Management) class are behind every aspect of the game experience: greeting players and their families at the entrance, deciding what music is played, coordinating and organizing fan activities during intermissions and creating a fun atmosphere for all.

“This is the start to a hopeful partnership between the Charter Schools Office and sport management in which students get an opportunity to use experiential learning to host an event,” Coles said. 

Coles said he met with the Charter Schools Office before the start of the fall semester to discuss possible options for his class’ project.

They said their goal was to engage students with something different, and they wanted to try a sporting event,” Coles said.

Two Grand Valley students react to a basketball game between two youth teams.
Grand Valley students Jordyn Kosnik, left, and Zoey Vos react to the action of the basketball that they helped run as part of an experiential learning project for their sport facility and event management course.
A Grand Valley students smiles while helping to run a basketball game between two youth teams.
Grand Valley student Grace Estep smiles while helping to run the basketball game from the scorer's table.
A Grand Valley student grabs a rebound for a youth basketball player.
Grant Hart, right, rebounds for charter school basketball players as they warm up before the game at Grand Valley's Fieldhouse Arena. Hart, a sport management major, was taking part in an experiential learning project for their sport facility and event management course.

Students from Coles’ class weren’t the only ones participating. Even members of the Laker men’s basketball team helped during the teams’ warm-up period before the game. 

The planning for the game wasn’t without its challenges. Initially, Coles said the idea was to host several charter high schools, but the NCAA nixed that scenario. 

“About halfway through the year, we found out the event we were supposed to plan was canceled, so we kind of had to scramble,” said junior Zoey Vos. 

“We already had plans of what we were going to do with eight teams for this tournament we were going to host. Now all of a sudden, we’re hosting a middle school game, and it’s one game instead of a tournament.” 

But, that ability to adjust quickly, Coles said, and still develop a full plan is a trait the students will need for a career in event management, like Vos hopes to pursue. 

“I hope the students take away a lot from this, but in a nutshell, that they have a plan, and a backup plan, and then can execute the plan,” Coles said. 

A Grand Valley student laughs laughs with spectators during halftime of a youth basketball game.
Steve Harris, center, in-game host, laughs with spectators during halftime. Harris, a senior sport management major, was taking part in an experiential learning project for their sport facility and event management course.
A Grand Valley student smiles during a basketball game between two youth teams.
Grand Valley student Quinn Wills smiles while running the music portion of the game.

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