A new GVSU lifestyle brand called Lake + Valley captures more than just the essence of Grand Valley, but the natural beauty of West Michigan.
The brand launched in early May and is available at all Laker Store locations as well as online. It includes shirts, baseball caps and beanies, all in multiple designs and colors. Select styles are made with recycled polyester, underscoring GVSU’s commitment to sustainability.
“We believe Lake + Valley represents the spirit of adventure and appreciation for our natural resources that define both our university and our region,” said Bryan Bickford, associate director of Advertising and Writing. “We’re excited to bring the Lake + Valley lifestyle brand to native and visiting Michiganders who recognize the special place that GVSU occupies in our state.”
Launching at the start of the summer season, Lake + Valley captures the essence of a West Michigan summer as the community explores the scenic lakes, valleys and other stunning natural landscapes of the region. While Lake + Valley is a GVSU brand, it also appeals to the larger West Michigan audience, noted Doug Wentworth, director of Auxiliary Services.
"We are privileged to reside in such a beautiful region, a sentiment that Grand Valley shares with our community," Wentworth said. "Lake + Valley embodies not only the spirit of being a Laker but also the shared experience of calling West Michigan home."
The Lake + Valley collection can be viewed on the Laker Store website .
