Spring issue of GVM debuts immersive digital platform, tells stories of origins

The spring issue of Grand Valley Magazine focuses on beginnings: the start of an academic program partnership, new journeys by campus members, Laker lore and an unusual beginning for the football team.

These stories are now presented on a new digital platform made possible through a collaboration between University Communications and University Marketing.

The platform allows for larger photos, more video content, easier social sharing and a way to present stories that are more engaging to readers, according to Jennifer Allard, associate vice president for University Marketing.

"It's really game-changing," Allard said. " This new immersive platform allows us to reach new audiences in an interactive way."

Chris Knape, assistant vice president for University Communications, said enhancing the magazine's digital presence coincides with efforts to retarget the magazine toward Grand Valley’s growing alumni and supporter communities while reducing printing and mailing costs.

"This platform will enable our teams to reimagine the ways we create and share our stories while saving money and reducing our environmental footprint," Knape said. "This first step also opens the door to using these new digital tools in innovative ways that we’re looking forward to sharing in the year ahead."