Ready to Grow Your Career?
Whatever your career goals, our professional development programs can help you take the next step.
Our offerings include digital project management, product management, sales development, business analytics, digital marketing, sales operations, and growth for small business using digital marketing, all connecting you with leaders in the industry. These courses are provided in partnership with Ziplines Education, a Silicon Valley based market-driven education company that delivers innovative programs to prepare learners for the demands of today's job market.
Learners in these programs do not receive university academic credit, but will receive an upskilling certificate and the accompanying industry-recognized credentials. GVSU alumni will also receive 10% off the already discounted rate upon checkout! Scroll down and click on each of the programs' details for more information.
More Choices for Greater Opportunities
AI Prompting - NEW!
Get Free AI Prompting Program Syllabus
Develop and master new AI prompting skills from leading industry experts. You'll learn skills to help accelerate your business impact in 5 weeks. First session begins September 9.
Features
- Fully online, self-paced with weekly live/online mentor-led roundtables
- 5 week program
- Objectives include:
- Solve real business problems using AI skills
- Craft AI-driven marketing campaigns and positioning documents
- Customize presentations of data insights for diverse audiences
- Create a personalized upskilling plan with AI-driven feedback
Digital Project Management
Get Free Digital Project Management Syllabus
Gain expertise in the latest, in-demand tools, techniques, and methodologies to fast-track your career in digital project management. This program offers practical training and technical certifications you can apply on the job.
Features
- Fully online, self-paced with weekly live/online mentor-led roundtables with subject matter experts
- 10 week program
- An industry-recognized certification and qualifications:
- Atlassian Jira Software Essentials Associate Certification
- 23 hours toward the Project Management Institute's Certified Associate in Project Management (CAPM) Certification.
- Hands on experience working with Google Sheets and Microsoft Project.
Digital Marketing
Get Free Digital Marketing Program Syllabus
Earn the credentials you need to advance your career with in-demand skills-based programming in this online, mentored certificate course. Learn more about the industry with practical assignments on paid search, paid social, analytics and multichannel campaigns. Taught by industry experts, this program includes weekly live/online sessions.
Features
- Online and self-paced with optional weekly interactive group sessions
- Monthly start dates, program can be completed in 10 weeks
- In-demand tech certifications included, such as:
- Google Ads Search Certification
- Google Analytics Individual Qualification
- HubSpot Email Marketing Certification
Product Management
Get Free Product Management Syllabus
Learn Product Management fundamentals, optimize product strategies, and create product roadmaps to launch with effective marketing execution.
Features
- Fully online, self-paced with optional mentor-led live sessions
- 10 week program
- Earn industry recognized certifications, such as:
- Productboard Build Outcome-Driven Roadmaps Certification
- Getting Started with Amplitude Analytics Credential
- Jira Software Essentials Certification
Sales Development Science
Get Free Sales Development Science Program Syllabus
Gain the skills, credentials, and knowledge to successfully land your career in sales. Get the employable skills, Salesforce credentials, and real-world experience you need to launch your sales career and earning potential.
Features
- Online and self-paced with weekly live/online mentor-led roundtables
- Monthly start dates, program can be completed in 10 weeks
- Creation of your own Strategic Sales Development Playbook
- Earn valuable industry-recognized credentials (10 Salesforce Trailhead badges included)
Business Analytics
Get Free Business Analytics Program Syllabus
Learn best practices and foundational business analytics principles from handpicked analytics experts from leading global companies.
Features
- Fully online, self-paced with weekly live/online mentor-led roundtables
- 10 week program
- Prepare for industry recognized credentials (Tableau Desktop Specialist Certification)
- Includes a 1-year access to Tableau eLearning Content
Digital Marketing for Small Business
Get Free Digital Marketing for Small Business Program Syllabus
Learn digital marketing strategies, skills, tools and techniques to effectively win more customers and generate more revenue. You'll build a Strategic Growth Playbook with activities that you can implement to grow your business.
Features
- Fully online, self-paced with weekly live/online mentor-led roundtables
- 10 week program
- Topics include:
- Digital Marketing fundamentals for business growth
- Hands on application of knowledge and skills
- Practical training on key technologies
- Goal-setting and analysis for increased ROI
Sales Operations Science
Get Free Sales Operations Program Syllabus
Learn Sales Ops fundamentals, strategies and best practices used by high-growth companies to increase sales team performance and revenue.
Features
- Fully online, self-paced with weekly live/online mentor-led roundtables
- 10 week program
- Earn industry recognized credentials included (14 Salesforce Trailhead badges)
Want to stay updated on new programs?
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Need to Talk It Over?
Sometimes it helps to talk things through with an experienced professional. Maybe you're looking to start or finish a degree. Our team is dedicated to helping adult learners like you. You can connect with us by phone at (616) 331-7180 or by email at [email protected].