This course familiarizes students with the technologies currently used in the public relations and advertising professions. Emphasis is on working with technical specialists including graphic designers, photographers, videographers, and website developers. Students learn technology terminology and gain hands-on experience with a variety of technical software and equipment. Offered fall and winter semesters.
Winter 2025 - Online Spring/Summer 2025 - Online
This course presents the basic techniques for finding, collecting, evaluating, and using primary data and secondary information relevant to solving communication problems. Explores library resources, search engines, government and commercial websites, corporate documents, and databases. Includes citation formats and presentation methods. Offered fall and winter semesters.
Basic principles of advertising, including its socioeconomic role; the function and operation of client advertising departments and the advertising agency; application of research, budgeting, and the creative process; media characteristics; and media selection. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
Basic principles covering the role of public relations in society, public relations principles and their application, procedures for planning and implementing public relations campaigns, the identification of publics and the strategies for influencing them. Offered every semester. Prerequisites: CAP 105, CAP 115, and fulfillment of general education Foundations - Writing.
Spring/Summer 2025 - Online
Practice in the copywriting process, from conception of ideas to finished copy for product and corporate advertising objectives. Offered fall and winter semesters.
The public relations function viewed from the management, consultant, and employee positions through use of text material and case studies. Offered fall and winter semesters. Prerequisite: CAP 220.
Examination of ethical principles and key categories of law as applied specifically to the advertising and public relations professions. The course includes an overview of classical ethical viewpoints and applications to the contemporary practice. Key legal concepts and cases relevant to advertising and public relations are also discussed. Offered fall and winter semesters. Prerequisites: CAP 210 or CAP 220.
