Key Performance Indicator

Follower Growth

Baseline

In development. Reviewing 2022/2023 currently.

Description

We will evaluate our current followers across all platforms to increase over the next year and the following years. We will audit to determine the percentage of DEI stories and engagement compared to other stories. 1. Follower growth 2. Engagement Rate 3. Click-Through Rate

Progress - Winter 2024

Rethinking

Youtube document: https://docs.google.com/document/d/1eeHkeJJ3d599-UElYsWHkZCqmYwT7WYwUtT3VMDBPMY/edit?usp=sharing Significant growth across all social platforms (minus twitter/X). See the attached March Social Media Report. Responding to concerns and recognizing the difficulty associated with some aspects of this goal, we have pivoted in our approach to center around ensuring our culture of equity is reflected in our work without measuring specifics about representation of specific groups. Overall audiences continue to grow, though we are continuously evaluating based on changes to metrics systems, such as Looker Studio.

Key Performance Indicator

Video Engagement

Baseline

GVSU Youtube channel currently has 7,000 subscribers

Description

We have a goal to increase Youtube subscribers by 25% in 2023/2024 1. Add subscription buttons and calls to follow 2. Determine direct delivery to our target audience options 3. Ensure that each video project aligns with our strategic plan

Progress - Winter 2024

Advancing

Here is a link to our working document to track details/analytics from each month. https://docs.google.com/document/d/1eeHkeJJ3d599-UElYsWHkZCqmYwT7WYwUtT3VMDBPMY/edit?usp=sharing A few highlights: • We have increased total subscribers by 480 for a total of 7,480 (6.9% growth.) • August (move-in, new students) showed the highest growth. • One of our top videos from this period (Robin Well Kimmerer) was a longform video and received many views despite being unlisted. • Shorts are helping with subscribers and two recently gained a lot of views (one at 10k and one at 7k) • After a month of being on our new featured playlist, Ben Moon gained +400 views.

Key Performance Indicator

Experiential Learning

Baseline

55.6%

Description

UComm will evaluate our efforts for media relations, public relations, social media, and visual storytelling related to Experiential Learning opportunities at GVSU to help increase participation to 75% by 2025. - Develop stories and news around our support for our Indigenous population. - Target our messages to our key outlets and audiences - Build the reputation as the university in Michigan known as the Experiential Learning university.

Progress - Winter 2024

Advancing

GV Magazine, GV Next and our social media channels have all showcased experiential learning as an essential component of a GVSU experience. Our Water in the West project, School Boat coverage in Traverse City and alternative spring break coverage are just a few examples of how we're using storytelling to bolster this goal. We need to do more to draw direct connections between our work and the participation rate. We are in the evaluation stage, requiring a look back with the experiential learning teams to understand the impact of our work. Sample video links: https://youtu.be/02Kf5d6f3qo https://youtu.be/NfkNKmpX3GY https://youtu.be/NihA_oT49_4

Key Performance Indicator

Adult Student Enrollment

Baseline

593

Description

UComm will contribute to the overall success in supporting an increase in adult student enrollment to 1,002 by 2025. Increase Media Coverage Reach. Measure the extent of media coverage achieved through press releases, media pitches, and outreach efforts, and develop strategies to scale our reach. - Track the number of traditional and digital media outlets that have covered our news. Set a new goal for 2025. - Evaluate which types of stories earn the most media attention. - Develop new strategies to promote LEEDS, BAS, Certificates, REP4

Progress - Winter 2024

Advancing

UComm has been continually and consistently supporting and promoting LEEDS and BAS. We have developed communication strategies, and implemented media relations, and promotional materials for the advancement of Omni. Media links: https://www.insidehighered.com/news/tech-innovation/teaching-learning/2024/03/12/michigan-hybrid-program-aims-reach-50000-adult https://www.youtube.com/watch?v=LP_jfKJr8tg https://www.crainsgrandrapids.com/news/education/new-grand-valley-program-combines-online-in-person-adult-education-across-michigan/ https://www.woodtv.com/news/ottawa-county/gvsu-offering-new-way-for-adults-to-earn-degree/ https://www.gvsu.edu/gvnext/2024/omni-from-grand-valley-state-university-provides-adults-with-pathway-for-degrees-and-skills.htm Video links: https://youtu.be/F2kzCDN4IyI https://youtu.be/qqsRq6yKzOc

Key Performance Indicator

Student/Employee Diversity

Baseline

17.3% and 18.8%

Description

UComm will work to support the university KPI of growing student diversity to 18/8% by 2025. - Continue to promote affinity group opportunities for students, faculty, and staff. - Determine strategies to deliver our messages directly to our target audiences. - Work with HR to discover and implement best practices for UComm diversity recruitment/retention for student and full-time employees.

Progress - Winter 2024

Advancing

UComm has invested heavily in advancing the universities efforts towards improving and supporting student/employee diversity. We have taken a proactive approach to our storytelling via GVNext and GV Magazine to amplify these stories. For the third year in a row, UComm has taken a leadership role in the REP4 through active engagement and production of the National Convening. UComm has produced videos in support of affinity groups across campus, and is currently in post-production to update and produce a series of videos for student affinity groups. UComm is also involved in 2024 task forces designed to be responsive to concerns raised by students about representation. Inclusive community video link: https://youtu.be/x4d6Thk9q-0

Key Performance Indicator

UComm Staff Professional Development

Baseline

No previous plan

Description

UComm has not had a firm professional development plan in place for team members, but we will implement a plan for each employee to engage in at least one PD opportunity per year. - Create a $40k line item in the budget specifically for PD - Communicate the requirement to all staff members - Reinforce this in throughout the review process

Progress - Fall 2024

Accomplished

UComm has accomplished this KPI in 2024.

Key Performance Indicator

UComm staff review process

Baseline

low priority

Description

Historically, we have taken a loose approach to our staff review process. Now that HR has updated the system, we will engage more deeply in the process to ensure we serve and empower our team members. - Follow the performance evaluation cycle throughout the year. https://www.gvsu.edu/hro/performance-evaluation-toolkit-1083.htm - Communicate with the team about the importance of the process throughout the year.

Progress - Winter 2024

Accomplished

We accomplished this KPI in 2024 by taking an active year-long approach to the review process with each team member.