The goal of this page is to provide tools to assist all those who create or disseminate materials or messages in print or electronically that represent START's brand or image. 

General: 

• "START” written out: Statewide Autism Resources & Training Project.
• START uses GVSU’s writing standards. 
• 1 space between sentences.
• Use consistent font and an appropriately sized font. 
• Avoid justified text. It creates uneven spacing between text/words. 
• Use headers and sub-headers
• Utilize lists, bullets whenever possible 
• Avoid italics 
• To add emphasis, use bold. Do not underline or USE ALL CAPS.

Logos: 

• When you use START's name and logo, you communicate on behalf of the project. Clearly and prominently display the START logo. 
• Use the current START logo.
  • The START logo was updated in January 2021. We invite our partners and trainers to update their materials and resources as well.
• Use the original file to avoid pixelation.
• Do not stretch, distort, or rotate the logo.
• Do not reverse the logo out to a color other than white or black.
• Use the logo with the tag when the logo is an appropriate size. When the tag is no longer large enough to read, use the logo without the tag. 

Colors: 

• Ensure sufficient color contrast.
• Ensure color isn’t the only way to convey information.
• Many of our resources and tools are printed by the user. Use color mindfully. 
• Use START colors, when appropriate:
  • Purple: RGB = 118/102/168
  • Blue: RGB = 0/103/165
  • Light Blue: RGB = 33/174/222
  • Light Purple: RGB = 124/127/189
  • Green: RGB = 140/198/63
  • Yellow: RGB = 251/220/59

Images: 

• Avoid excessive graphics. 
• START does not use puzzles, lightbulbs, or cartoon type images in materials or presentations.
• Graphics that do not contribute to the understanding or knowledge of the presentation should be eliminated.