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Not sure which program is right for you? Comparing programs is easy. Select any program from the dropdown menu below, then choose any additional programs of interest and click "Compare" to see them side by side.

x remove Leadership Undergraduate Certificate x remove Palliative and Hospice Care I Graduate Badge x remove Wealth Planning Graduate Badge x remove Marketing, B.B.A. x remove Education, Graduate Teacher (GTC) Certification - Elementary x remove Digital Studies Minor x remove Respiratory Care, B.S. degree completion
Credits Required
12
3
6
120
36
21
120
Format
Face To Face
Face To Face
Face To Face
Location

Undergraduate students may complete their studies fully online, in both 15-week and accelerated (6-week) formats via the LEADS Program, or in person on the Allendale, Grand Rapids, or Traverse City campuses.

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This program can be completed online.

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Classes for the program are offered online or a combination of in-seat and online on the downtown Pew Grand Rapids Campus, L. William Seidman Center.

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All undergraduate students begin their academic career on the Allendale Campus. Students in this major continue their upper division studies downtown on the Robert C. Pew Grand Rapids Campus.

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Courses for this program are a combination of online and in-seat on the Robert C. Pew Grand Rapids Campus.

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Undergraduate students in this program study at Grand Valley's Allendale Campus.

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Program can be completed online.

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Coursework

The leadership certificate is comprised of 12 credits.

Required core classes:

  • INT 312 - Collaborative Communication
  • INT 341 - Leadership for Social Change

Plus, any two of the following:

  • INT 310 - Creativity
  • INT 323 - Design Thinking to Meet Real-World Needs
  • INT 331 - Person and Profession
  • COM 438 - Communication Ethics
  • MGT 345 - Team Building
  • PA 390 - Leadership Dynamics
  • PA 420 - Organization Theory and Dynamics
  • WRT 350 - Business Communication
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The badge is comprised of one three credit course, NUR 581 - Chronic and Terminal illness: The Palliative/Hospice Model. The course will cover topics such as:

  • End of life healthcare services
  • Interprofessional approach
  • Legal and ethical principles
  • Palliative and hospice care barriers and facilitators
  • Philosophy for practice of palliative and hospice care
  • Cultural sensitivity

This class is offered fall semester fully online.

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The badge is comprised of two courses, three credits each.

  • ACC 628 - Fiduciary Income Tax
  • ACC 641 - Advanced Estate, Gift, and Trust

The badge is not a degree or certificate; however, if you choose to continue, completion of this badge and the other three taxation specialization badges will create stackable credentials towards earning a master's degree in taxation.

Admission to the Seidman College of Business and completion of the capstone required to earn the MST, talk to a counselor for details.

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Students study a variety of topics preparing them for a variety of careers, including:

  • Distribution/logistics
  • Sales/sales management
  • Sports marketing
  • Multinational marketing
  • Advertising/promotion
  • Digital marketing
  • Marketing research/analytics
  • Branding
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Graduate teacher certification in elementary education is an accelerated one-year program that includes 11 courses and 36 credits taken over three semesters. Topics include evidence-based practice for teaching literacy, mathematics, science, and social studies as well as facilitation of positive classroom environments, culturally responsive pedagogy, and foundations of special education. Courses are paired with robust clinical field experiences.

Completion of an additional 15 credits will fulfill the requirements for a Master in Education, Instruction and Curriculum - Elementary Education.

An application for the GTC program, available from the College of Education and Community Innovation, is due by November 1.

An additional application for admission to the College of Education and Community Innovation must be submitted by January 15. The $30 nonrefundable application fee is waived if the applicant has previously applied to GVSU.

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Students must earn 21 credits to complete the minor. Focused on theory and practice, the Digital Studies curriculum helps students gain experience using digital tools and develop a complex understanding of digital cultures. The curriculum covers topics such as:

  • Artificial intelligence
  • Multimedia production
  • Social media
  • Digital identity and representation
  • Ethics and digital culture
  • Data design and data literacy
  • Digital preservation
  • Digital games and culture
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Students pursuing this degree will need to transfer in an associate degree in respiratory care from a CoARC accredited institution, and can transfer up to 80 credits of coursework. In addition, you will need to complete 40 credits of GVSU respiratory care coursework.

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Career Options
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Seidman marketing grads are employed at companies such as:

  • Amway
  • Gordon Foods
  • Grand Rapids Griffins
  • 3M Corporation
  • Google
  • Fifth Wheel Freight (FWF)
  • Techtronic Industries, Inc. (TTI)
  • Meijer
  • Steelcase
  • Corewell Health
  • Stryker
  • Fastenal
  • Federated Insurance

For more information, visit gvsu.edu/marketing/.

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A Digital Studies minor is beneficial to a wide range of professions, including careers in:

  • Business
  • Communication
  • Content creation and design
  • Data management and sustainability
  • Education
  • Health professions
  • Social media and marketing
  • Non-profit organizations and public advocacy
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The U.S. Bureau of Labor Statistics states the job outlook for respiratory therapists is predicted to grow at a rate of 19 percent, much higher than other health care fields and occupations. The degree prepares the respiratory therapist for careers in management, education, and research, and to become an advanced practice respiratory therapist or physician assistant.

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Application Deadline
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Skills Employers Want
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The B.B.A. in Marketing at GVSU will develop the skills you need to land the job you want. Whether the skills are advanced or general, you will build a resume of qualifications that are sure to attract employers. The following skills correlate with those pulled from actual job postings.

  • Marketing Strategy
  • Social Media Marketing
  • Sales
  • Leadership
  • Customer Service
  • Time Management
  • Market Research
  • Management
  • Merchandising

Source: EMSI, 2020

 

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