Employers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.

Employers want people who understand the essentials of how a business operates. A certificate in business fundamentals from Grand Valley State University develops these skills, enhancing your major degree of study and preparing you for your future career.

Social media and the internet have changed the way we live, work, and communicate. Employers are seeking workers who are equipped with and ready to use these skills in business, marketing, and health communications.

Students who pursue a Bachelor of Business Administration (B.B.A.) in marketing will learn the activity and process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at-large.

Businesses have an increased need for professionals with knowledge and skills in sales, including strategy, negotiation, analysis, ethics, communication, and the ability to prepare a sales presentation.

Businesses have an increased need for professionals with sales skills; highly technical or intricate products and services require advanced industry and product knowledge.