Hannah Pier-Herendeen '12
My capstone class with Professor Bulson was such a great class to culminate my experience in health communications. He was very knowledgeable and an overall great professor to have before graduation.
Advertising/Public Relations Career Guide
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Consider joining the Communication and the Arts Career Community or any other Career Community you are interested in!
Past Internship Sites:
- Townsquare Media
- 8ThirtyFour Design
- Quicken Loans
- Experience Grand Rapids
- ACS Home and Work
- Meijer Corporation
- Murdoch Marketing
- GVSU Alumni Relations
- Forest Preserve District of Kane County
- Monarch Investment and Management Group
Where Alumni Have Landed
- Freelance Graphic Designer – New York City, New York
- Academic Advisor – Grand Valley State University
- Digital Advertising Specialist – Deksia
- Customer Success Manager – DealerOn
- Social Media Coordinator – Resurrection Life Church
- Assistant Golf Professional – Petoskey-Bay View Country Club
- Sales Executive– Zillow Group
- Assistant Event Manager – Gilmore Catering
- Service Advocate– Farmers Insurance
- Media Buyer/CRM Planner – Lake Michigan Credit Union
- Assistant Account Executive – Seyferth PR
- Art Director – Extra Credit Projects
- Collections Specialist – Fifth Third Bank
- Catering Coordinator – Aramark
- Assistant Director of Greek Life and Student Organizations – Albion College
- Zone Director – Steelcase
- Marketing Lead – Trotec Laser, Inc.
- Recruiter – ManpowerGroup
- Media Management & Marketing – Alive Media, LLC
- Administrative Assistant to the Principal – East Grand Rapids Public Schools
Ad/PR spotlights
Jesse Schmitt '22
Some of my favorite memories come from my time running GrandPR, GVSU's student-run communications firm. It was both challenging and rewarding, and I met many of my closest friends because of it.
Kristina Green '12
My favorite GVSU memory was when I was named the West Michigan Public Relations Society of America's 'PR Student of the Year.
Student Organizations to Consider
- International Advertising Association
- GVSU Ad Club Facebook Group, Page & Twitter Feed
- American Institute of Graphic Arts (AIGA)
- American Marketing Association
- Organization for Professional WRiters
- Professionals Sales Association
- Writer’s Club
- PRSSA, PRSA, GVSU PRSSA, GVSU PRSSA Blog
- Ad Club
- Grand PR
- Superior Awards
- American Advertising Federation
- Advertising Educational Foundation
- Interactive Advertising Bureau
Study Abroad Programs
As a future graduate with an Advertising and Public Relations major or minor degree, you will be confronting global issues and will work in internationally-operated companies. "Wake up and face the earth!" T. Friedman advised us in his bestseller ‘The World is Flat’.
Develop some of these technical and professional competencies to be successful:
- Professional writing/content creation across mediums
- Active listening skills
- Presentation and public speaking
- Market research skills
- Creativity
- Technical skills such as Adobe Creative Suite, Excel, Google Analytics, SEO
- Client relations/negotiations
- Social media management
Graduate & Professional Programs
Additional Resources
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