2020-2021 Undergraduate & Graduate Catalog
MKT 300 - Fundamentals of Marketing for Non-Business Majors
Introduction to marketing for the non-business major. Discusses activities, institutions, and processes involved in marketing products and services across various contexts. Highlights marketing's role in society and in individuals' lives. Bachelor of Business Administration (B.B.A.) degree-seeking students will not be given credit toward degree completion for this course. Offered every semester.
Credits: 3