2022-2023 Undergraduate & Graduate Catalog
Bachelor of Business Administration in Marketing
Requirements for the B.B.A.
Core Courses
All business core courses acquaint you with various fields in business and help you learn to communicate, to interact, and to assume responsible positions in your chosen field.
For the B.B.A., you must complete the following courses.
- ACC 212 - Principles of Financial Accounting (3 credits)
- ACC 213 - Principles of Managerial Accounting (3 credits)
- BUS 201 - Legal Environment for Business (3 credits)
- BOTH ECO 210 - Introductory Macroeconomics (3 credits) AND ECO 211 - Introductory Microeconomics (3 credits)
OR ONLY ECO 200 - Business Economics (3 credits) - Upper-division economics course (not ECO 490) (3 credits)
- FIN 320 - Managerial Finance (3 credits)
- MGT 268 - Business Processes and Management Information Systems (3 credits)
- MGT 331 - Managing People and Organizations (3 credits)
- MGT 366 - Operations Management (3 credits)
- MGT 495 - Administrative Policy (3 credits)
- MKT 350 - Marketing Management (3 credits)
Students are required to select one class from the following list. This course may count toward the major or minor if applicable.
- ACC 333 - Corporate Governance and Accounting Ethics (3 credits)
- ECO 440 - Public Economics and Ethics (3 credits)
- FIN 330 - Ethics in Finance (3 credits)
- MGT 340 - Ethics and Business, Social Justice, and Sustainability (3 credits)
- MGT 438 - Business Ethics (3 credits)
- MKT 375 - Marketing Ethics (3 credits)
Required Business Electives
Three upper-division Seidman College of Business courses are not applied to the major or minor (nine credits total). However, these courses can be applied toward a second business major if one is declared.
Elective Courses
Students may elect nonbusiness or business courses to fulfill their elective course requirements. Students may apply up to six hours of internship and independent research credit, in any combination, toward their degree requirements. Business majors may not take any of the major courses, except the internship and study abroad courses, on a credit/no-credit basis.
Requirements for a Major in Marketing
This 18-credit-hour emphasis is application-oriented and stresses interaction with many leading regional business organizations.
Required Courses
Business core:
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
- Three additional marketing electives at or above the 300-level
Quantitative group - choose one:
- MGT 361 - Management Science (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- PHI 103 - Logic (3 credits)
Professional Sales Emphasis
This emphasis is designed to provide students interested in sales the appropriate knowledge and skills to become a professional salesperson. The focus of the emphasis is directed toward the utilization of selling strategies and skills necessary for the sales professionals in contemporary marketing organizations. Specific attention is directed toward business-to-business conditions and the relationships required of salespeople in these situations. Students with this emphasis obtain sales positions for business-to-business firms, including manufacturers, wholesalers, and retailers of goods and services.
Required Courses
Business core:
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 353 - Marketing Negotiations (3 credits)
- MKT 356 - Professional Selling (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 456 - Sales Management (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
Quantitative group - choose one:
- MGT 361 - Management Science (3 credits)
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- PHI 103 - Logic (3 credits)
Distribution and Logistics
The field of distribution and logistics focuses on designing and implementing the best strategy for companies to use in physically getting goods to their customers in a way that maximizes customer service and minimizes total logistics costs. Attention is directed towards the strategic management of distribution assets, customer service, finished goods inventory control, transportation, warehousing and international distribution planning. Students graduating with a logistics background are employed in a number of industries, with strong demand nationally in the auto industry, appliances industry, grocery industry, retail chain sector, wholesale sector, and each of the transportation modes.
Business core:
- MKT 351 - Consumer Behavior (3 credits)
- MKT 352 - Marketing Research (3 credits)
- MKT 354 - Distribution Institutions and Logistics (3 credits)
- MKT 355 - International Logistics (3 credits)
- MKT 451 - Marketing Strategy (3 credits)
- MKT 457 - Logistics and Transportation (3 credits)
- STA 215 - Introductory Applied Statistics (3 credits)
Quantitative group - choose one:
- MTH 122 - College Algebra (3 credits)
- MTH 125 - Survey of Calculus (3 credits)
- MTH 201 - Calculus I (4 credits)
- PHI 103 - Logic (3 credits)
- MGT 361 - Management Science (3 credits)