2024-2025 Undergraduate & Graduate Catalog
Master of Science in Communication
Website: gvsu.edu/soc
As the field of communications has matured, the value of empirically based decision-making has become increasingly clear. Communication professionals must be knowledgeable about acquiring and assessing relevant information and integrating the analysis of that information into the decision-making process.
The Master of Science degree in the School of Communications is a versatile program that meets the needs of various aspects of professional communication. Individuals in public relations, advertising, journalism, and broadcasting, to name a few, as well as those seeking a degree that will enhance their effectiveness and leadership skills within an organization, find this to be a rewarding and beneficial program. Communication professionals who become managers and decision-makers will increasingly be selected because they have leadership skills, knowledge of theory and research and their application, the ability to access information to solve communication problems, and the ability to effectively implement information into the decision-making process. The curriculum of the master's program is attendant to these skills.
The 36-credit master's program is designed with working professionals in mind. Courses are scheduled during evenings and offered at Grand Valley's Pew Grand Rapids Campus. The Master of Science in communication is typically completed in two to three years.
Admission
For admission to the Master of Science in communication, applicants must provide all information required by the university. This includes official transcripts of all previous college/university coursework, a baccalaureate degree or equivalent international credential, and a 500-word essay that addresses the candidate's career goals and how the GVSU graduate program in communications is relevant to these goals. Please note the following additional criteria for admission:
- Undergraduate GPA of 3.0 on a 4.0 scale.
- Applicants with less than a 3.0 GPA may meet alternate admissions criteria such as professional work experience, personal interview, or academic success in specified courses.
- A resume or CV
- Background coursework in communication theory and research methods advisable.
- Two letters of recommendation.
- A phone or virtual interview may be required with a representative from the School of Communications.
Course Requirements
The following courses (27 credits) are required of all students for the Master of Science in Communications.
- COM 600 - Systems Theory and Communication (3 credits)
- COM 610 - Secondary Information and Analysis (3 credits)
- COM 620 - Empirical Methods in Communication (3 credits)
- COM 634 - Ethics in Professional Communication (3 credits)
- COM 641 - Emerging Communication Technologies (3 credits)
- COM 642 - Communication Law (3 credits)
- COM 660 - Communication Management and Cases (3 credits)
- COM 693 - Master's Project (3 credits)* OR COM 695 - Master's Thesis (6 credits)*
- PNH 520 - Foundations of Public Service (3 credits) OR BUS 631 - Leadership and Organizational Dynamics (3 credits)
*Note: Students choosing to complete a project (COM 693) must complete a minimum of 9 elective credits. Students choosing to complete a thesis (COM 695) must complete a minimum of 6 elective credits.
Elective Courses
Students must complete six to nine elective courses from the following list, from 600-level courses in business and public administration, and from other programs for which students are eligible. See the School of Communications graduate program director for approval.
- COM 643 - Small Group Communication and Leadership (3 credits)
- COM 680 - Special Topics in Communications (3 credits)
- COM 699 - Independent Study (1 to 4 credits)
Suggested Order of Coursework
For the M.S. in communication, the following schedule assumes the student has satisfied all background courses. For more information about the program, contact the School of Communications.
Year One
Fall Semester:
Winter Semester:
Spring/Summer Semester:
- Elective course
Year Two
Fall Semester:
Winter Semester:
- PNH 520 - Foundations of Public Service (3 credits) OR BUS 631 - Leadership and Organizational Dynamics (3 credits)
- COM 634 - Ethics in Professional Communication (3 credits)
Spring/Summer Semester:
- Elective course
Year Three
Fall Semester:
- Elective course
- COM 641 - Emerging Communication Technologies (3 credits)
Winter Semester:
Spring/Summer Semester: